Campaign India Team
Apr 04, 2019

Weekend Wrap: 5 April

In the news: ASCI, Fast&Up, Lenskart, Vigor Media Worldwide

Weekend Wrap: 5 April
ASCI investigated 415 ads in December, January
 
In December 2018 and January 2019, ASCI investigated complaints against 415 advertisements totally. Of this number, 125 advertisers ensured corrective action. ASCI’s Consumer Complaints Council (CCC) upheld complaints against 230 advertisements from the remaining 290 advertisements evaluated by them. Of these 230 advertisements, 106 belonged to the education sector, 61  to the healthcare sector, 32 to the food and beverages sector, nine to personal care, and 22 were from the ‘others’ category.
 
Fast&Up gets Mayank Agarwal
 
Fast&Up has announced the signing of Indian cricketer Mayank Agarwal as brand ambassador. Fast&Up is a player in the healthcare goods market in India.
 
Lenskart gets Bhuvan Bam as brand ambassador
 
Bhuvan Bam has been signed on by Lenskart as its brand ambassador. Bham has a YouTube channel and along with being a part of the brand's campaigns, he will also be producing content for Lenskart. 
 
Vigor Media Worldwide bags PR mandate for Vakilsearch
 
Vigor Media Worldwide has bagged Vakilsearch's PR mandate. Vakilsearch is a one-stop solution for any business or entrepreneur looking for a lawyer, chartered accountant or company secretary. Vigor Media Worldwide will build a strategic communication framework for Vakilsearch. The account was won post a multi-agency pitch. 
Source:
Campaign India

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