Weekend Wrap: 4 December

In the news: HighViz, Mankind Pharma, One Source, Prega News, Sesame Street, The Sway

Dec 03, 2020 08:58:00 AM | Article | Campaign India Team Share - Share to Facebook

Anushka Sharma and Mohanlal will endorse Prega News and Mankind Pharma respectively

Spoton appoints HighViz
HighViz has bagged the public relations mandate of Spoton Logistics. Spoton Logistics is a Bengaluru-based engineering and tech-driven express logistics company. 
Mankind Pharma gets Mohanlal
Mankind Pharma has announced its association with Malayalam actor Mohanlal as corporate brand ambassador. Through this partnership the brand is looking to drive visibility for Mankind Pharma and its efforts to reach the masses in the south through Megastar Mohanlal and provide them quality and affordable medicine.
Valyu.ai appoints One Source
Fintech startup Valyu.ai, which focuses which focuses on advanced salaries, has appointed One Source. The agency will be building salience for the brand across stakeholder groups. 
Anushka Sharma for Prega News
Prega News, a player in the home pregnancy test kit market, has announced Anushka Sharma as brand ambassador. The actor is currently pregnant and will be soon appearing in a campaign conceptualised by ADK Fortune.
Sesame Street launches Hindi and Telugu channels
Sesame Workshop India, the local arm of Sesame Workshop, the global non-profit media and educational organisation behind the US children’s television show Sesame Street, has launched YouTube channels in Hindi and Telugu. Both channels will stream content for kids aged 3-8 years.
Infloouhnser founders launch The Sway
Infloouhnser, set up by entrepreneurs Shailendra Shetty, Rajneil R Kamath, and Karan Sahni, has launched an influencer advertising and marketing agency, 'The Sway.' The agency will focus on influencer marketing, meme marketing and technology experiences. The Sway has also brought in Jyoti Bansal, ex-CEO PHD India, and Namrata Tata, managing partner at House of Cheer, to mentor and advise the company. Further, it has tied up with Israel-based LDRS Group its artificial intelligence and machine learning platform, and with Memechat, to unlock the value of memes. 



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