Following its a global movement with 'Run for the Oceans' which united a million runners from around the world and raised $1 million for long-term partner Parley for the Oceans, adidas is introducing the 2019 Parley range. This move will see the company produce 11 million pairs of shoes using up cycled marine plastic waste.
While RFTO is a global movement, in India, too this initiative has resulted into activities that tackle the problem of marine litter. These include leaning Mumbai beaches, conserving the mangroves, running ground action workshop to stop litter and segregate plastic waste and the ideology of a circular economy.
Sumit Dhingra joins Crocs as GM
Crocs Inc. has appointed Sumit Dhingra as general manager for India, Sri Lanka and Nepal. He moves from Arvind Fashions where he was CEO for Arrow, Aéropostale and Izod.
iProspect launches iOptimize
iProspect India has launched Solutions Labs to provide marketing solutions driven by tech and data to its clients. The agency has introduced ‘iOptimize’, through which it aims to improve the efficiency of its clients’ search campaigns. According to a statement from the agency, the solution will help clients by driving personalisation at scale.
Medimix gets Parineeti Chopra
Medimix, an ayurvedic personal care brands has appointed Parineeti Chopra as brand ambassador as it looks to target the youth. The brand has also rolled out a new positioning, 'Get SkinFit with Fast Acting Ayurveda'.
Boman Irani for Savlon
ITC has announced the appointed of Boman Irani as brand ambassador for its hygiene and health brand Savlon. The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders.
Wizspk Communication to handle Shein's PR
Wizspk Communications will handle Shein India's PR mandate. Shein is a e-commerce fashion platform. The agency was previously working together for the brand's first anniversary campaign.