Campaign India Team
May 30, 2019

Weekend Wrap: 31 May

In the news: Adidas, Crocs, Medimix, iProspect, Savlon, Wizspk Communication

Weekend Wrap: 31 May
Adidas' fight against marine plastic
 
Following its a global movement with 'Run for the Oceans' which united a million runners from around the world and raised $1 million for long-term partner Parley for the Oceans, adidas is introducing the 2019 Parley range. This move will see the company produce 11 million pairs of shoes using up cycled marine plastic waste. 
 
While RFTO is a global movement, in India, too this initiative has resulted into activities that tackle the problem of marine litter. These include leaning Mumbai beaches, conserving the mangroves, running ground action workshop to stop litter and segregate plastic waste and the ideology of a circular economy.
 
Sumit Dhingra joins Crocs as GM 
 
Crocs Inc. has appointed Sumit Dhingra as general manager for India, Sri Lanka and Nepal. He moves from Arvind Fashions where he was CEO for Arrow, Aéropostale and Izod. 
 
iProspect launches iOptimize
 
iProspect India has launched Solutions Labs to provide marketing solutions driven by tech and data to its clients. The agency has introduced ‘iOptimize’,  through which it aims to improve the efficiency of its clients’ search campaigns. According to a statement from the agency, the solution will help clients by driving personalisation at scale.
 
Medimix gets Parineeti Chopra 
 
Medimix, an ayurvedic personal care brands has appointed Parineeti Chopra as brand ambassador as it looks to target the youth. The brand has also rolled out a new positioning, 'Get SkinFit with Fast Acting Ayurveda'. 
 
Boman Irani for Savlon 
 
ITC has announced the appointed of Boman Irani as brand ambassador for its hygiene and health brand Savlon. The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders.
 
Wizspk Communication to handle Shein's PR 
 
Wizspk Communications will handle Shein India's PR mandate. Shein is a e-commerce fashion platform. The agency was previously working together for the brand's first anniversary campaign. 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: 13 shortlists for India across Design, Film Craft, Health & Wellness, Print and Publishing
Premium
13 hours ago

Cannes Lions 2019: 13 shortlists for India across ...

India bagged no shortlists in the Pharma category

Premium
Cannes Lions 2019: India bags eight shortlists in Outdoor
Premium
1 day ago

Cannes Lions 2019: India bags eight shortlists in ...

The Cannes Lions international festival of creativity begins on Monday

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
Blog: Rs. 100 crore or wash out?
Premium
3 days ago

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author