Orry, Karan Johar and Crocs champion individuality and creativity

Crocs has teamed up with filmmaker Karan Johar and the ever-quirky Orhan Awatramani (Orry) to launch its latest playful campaign. Marking Orry’s debut in the #CrocsSquad, it highlights the power of personalisation, showing how anyone can create their own unique style with Crocs Jibbitz charms.

Orry and Johar’s playful interactions showcase the creativity involved in personalising Crocs, as they work to build a ‘Crorry’, the ultimate pair of Crocs for Orry, and demonstrate how fashion and fun can coexist for Gen-Z. In this campaign, the influencer’s vibrant personality and Johar’s iconic style come together to inspire everyone to express themselves through their bespoke Crocs, making each pair their own.

 

 

 

 

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A post shared by Orhan Awatramani (@orry)

Commenting on the new campaign, Yann Le Bozec, marketing vice president of Crocs ROW and Hey Dude International said, “At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz charms, which empower consumers to elevate their unique style. By collaborating with style icon Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

After its Holi and monsoon campaigns, Crocs once again teamed up with Kulfi Collective to produce this witty campaign. Mitali Sharma, VP-production at the agency, said, “Johar and Orry’s unique synergy and impeccable comedic timing allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style."

Campaign’s take: Love him or hate him, but it is impossible to ignore Orry. The self-made socialite and celebrity BFF has officially entered the big leagues with his brand endorsements, debuting alongside Johar in this cheeky new ad. Johar’s deadpan delivery of double entendre, including a line about Orry coming out of his closet, sets the tone for their offbeat chemistry.

While they’re frequently seen together at events (with Orry’s signature palm-on-torso move signalling their bond), their on-screen dynamic feels a bit off-kilter—Johar’s stiffness and sardonicism clashing with Orry’s free-spirited vibe. But that’s precisely the point!

This campaign embraces the eccentricity and authenticity that Gen Z and millennials crave, celebrating the quirks and imperfections of real life. By teaming up with Orry and Johar, Crocs has managed to invite audiences to redefine coolness, especially by encouraging them to flaunt their unique style with #WhatsYourCrorry and #OrryMadeUsDoIt.