Crocs teams with Himesh Reshammiya for ‘Your Crocs, Your Rizz’ film

Crocs has released a new campaign featuring Himesh Reshammiya, positioning the film ‘Your Crocs, Your Rizz’ as an expression of confidence rooted in authenticity. Known for his distinctive musical style and strong cultural presence, Reshammiya brings his characteristic charisma to the collaboration, aligning with the brand’s focus on unfiltered self-expression.

Developed by Kulfi Collective, the film opens with Reshammiya striking dramatic poses in a restaurant while his manager and a fan look on. A slowed, reverb-heavy version of his track ‘Dil Ke Taj Mahal Mein’ underscores the moment, amplifying his familiar on-screen persona. The sequence builds towards an unexpected reveal: he is not posing for the camera but instead admiring the fan’s Crocs shoes. The interaction leads to a brief exchange of appreciation, with both characters mirroring each other’s style and energy. The closing line, ‘Your Crocs, Your Rizz,’ reinforces the campaign’s message that charisma emerges naturally when individuals express themselves without hesitation.

 

 

 

 

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The film taps into Crocs’ broader positioning of celebrating individuality through playful, culturally tuned storytelling. Its tone reflects internet-first humour and contemporary expressions of personal style, aiming to resonate with audiences who value authenticity over performance.

Reshammiya said the collaboration aligns with his approach to music and style, noting that both rely on following an intuitive rhythm. He added that Crocs represents comfort, confidence and personal choice.

A Crocs spokesperson said the campaign is built around the idea that real confidence comes from being oneself, and that Reshammiya embodies this quality.

Akshat Gupt, co-founder and chief creative officer, Kulfi Collective, said the creative direction sought to capture Reshammiya’s distinctive presence and translate it into a narrative that reflects Crocs’ ethos of standing out by simply showing up as you are.