Weekend Wrap: 31 July

ASCI upholds complaints against 221 

 

In May 2020, the Advertising Standards Council of India (ASCI) investigated complaints against 251 advertisements, of which 23 were promptly withdrawn by advertisers. The CCC evaluated the remaining 228 advertisements and complaints against 221 were upheld. Of these, 162 belonged to the healthcare sector, 47 to education, 1 to food and beverages, 1 to personal care and 10 to the 'other' category.

 

Several advertisers, especially in healthcare, made false claims about Covid-19 cures and preventions. The Ministry of Ayush sought help from ASCI to alert it about such advertisements. In the months of April and May over 100 such cases were flagged to the regulator.

 

Bottletop gets Aishwarya Sharma as Indian ambassador

 

British luxury brand Bottletop has announced the appointment of Aishwarya Sharma as brand ambassador for #TogetherBand.  #TogetherBands is a set of ethically made and sustainably sourced friendship bands. Each of the bands is a different colour to represent each of the 17 Global Goals. #Togetherband has chosen Sharma as the Indian ambassador to raise awareness for their Goal 10: Reduced Inequalities. Through this she raises awareness against gender inequalities. 

 

 

Jalesh Cruises assigns creative, digital to IdeateLabs

 

IdeateLabs has bagged the creative and digital mandate for Jalesh Cruises post a multi-agency pitch. The agency will be responsible for driving both the creative and digital strategy. Jalesh Cruises is a premium cruise service.

 

Mirum bags Geojit's digital mandate 

 

Mirum has won the digital mandate for Geojit following a multi-agency pitch. The agency will be working on social media and offering creative services for developing mainline and offline communications for the financial services brand.

 

Fastor appoints TrailblazersPR

 

Fastor, a digital and contactless online ordering and paying services for dine-in orders, has assigned its PR duties to TrailblazersPR. The agency will be managing Fastor's messages and media releases.