Weekend Wrap: 28 February

ABP News launches 'Jeetega India' anthem for Olympics 2020

 

In the build up to the Olympics, ABP News, has launched ‘Jeetega India’. The special campaign intends to cover every single aspect of Olympics 2020. The entire campaign will be focused on promoting sports in India. ‘Jeetega India’ will have a 360 degree approach to connect with the viewers.  Jeetega India weekend show will be starting in July 2020 and run till August 2020. ABP News will also be hosting various on-ground events in India and Japan.

 

Tata AIG appoints AdLift 

 

AdLift has won the digital marketing mandate for Tata AIG General Insurance. The account was won following a multi-agency pitch and it will handle the brand’s digital media duties, including SEO and social media management.

 

Big Trunk Communications wins H&R Johnson's digital mandate 

 

Big Trunk Communications has bagged the digital mandate for H&R Johnson India. The account was won following a multi-agency pitch. H&R Johnson is a player in the lifestyle solutions space. 

 

Sourav Ganguly for Polycrol

 

Piramal Enterprises’ consumer products division has associated with Sourav Ganguly, former captain of the Indian cricket team and current president, Board of Control for Cricket in India (BCCI) as brand ambassador for Polycrol, its antacid brand.

 

Realme appoints Salman Khan

 

realme has appointed Salman Khan as brand ambassador to endorse its upcoming realme 6 and realme 6 Pro. This is the first time Khan will be endorsing a smartphone brand. The phone will launch on 5 March.

 

Ting to handle Waterfield  

 

Ting has won the website development and technology mandate for Waterfield Advisors. Waterfield Advisors recognises and deals with multiple issues around the creation and preservation of wealth.