Weekend Wrap: 28 February

In the news: ABP News, AdLift, Big Trunk Communications, Nobel hygiene, Piramal Enterprises, realme, ting

Feb 27, 2020 05:25:00 AM | Article | Campaign India Team

ABP News launches 'Jeetega India' anthem for Olympics 2020
In the build up to the Olympics, ABP News, has launched ‘Jeetega India’. The special campaign intends to cover every single aspect of Olympics 2020. The entire campaign will be focused on promoting sports in India. ‘Jeetega India’ will have a 360 degree approach to connect with the viewers.  Jeetega India weekend show will be starting in July 2020 and run till August 2020. ABP News will also be hosting various on-ground events in India and Japan.
Tata AIG appoints AdLift 
AdLift has won the digital marketing mandate for Tata AIG General Insurance. The account was won following a multi-agency pitch and it will handle the brand’s digital media duties, including SEO and social media management.
Big Trunk Communications wins H&R Johnson's digital mandate 
Big Trunk Communications has bagged the digital mandate for H&R Johnson India. The account was won following a multi-agency pitch. H&R Johnson is a player in the lifestyle solutions space. 
Nobel hygiene gets Radhika Apte 
Nobel hygiene, a player in the adult diaper category, is entering the sanitary pads category with the launch of ‘Rio Pads’. Radhika Apte has been taken on as the campaign ambassador for the new product and will help create awareness about heavy flow and the challenges women face because of it.
Sourav Ganguly for Polycrol
Piramal Enterprises’ consumer products division has associated with Sourav Ganguly, former captain of the Indian cricket team and current president, Board of Control for Cricket in India (BCCI) as brand ambassador for Polycrol, its antacid brand.
Realme appoints Salman Khan
realme has appointed Salman Khan as brand ambassador to endorse its upcoming realme 6 and realme 6 Pro. This is the first time Khan will be endorsing a smartphone brand. The phone will launch on 5 March.
Ting to handle Waterfield  
Ting has won the website development and technology mandate for Waterfield Advisors. Waterfield Advisors recognises and deals with multiple issues around the creation and preservation of wealth.