Weekend Wrap: 28 August

Ace2Three rebranded as A23

Online rummy gaming platform Ace2Three has rebranded itself as A23. The branding was worked on by Head Digital Works (HDW). The idea behind the rebrand is to create a premium appeal. 

 

BigMuscle Nutrition appoints Ranveer Singh

BigMuscles Nutrition has launched a social media campaign #FitnessRefreshed with brand ambassador Ranveer Singh. The campaign revolves around the launch of their new product – Frotien, a fruit plus protein. The product was launched by Singh in August.

 

Fast&Up partners with Chennai Super Kings

Chennai Super Kings has announced that Fast&Up has partnered with the IPL team as its nutrition partner. The deal will help Fast&Up broad basing the brand's wide range of flagship products. The IPL will be held between 19 September and 10 November. 

 

Media Care bags digital mandate for Beauty Essentials

Beauty Essentials has appointed Media Care to manage the digital mandate of its newly launched IP - Salon Essentials. The agency will be managing Salon Essential’s media buying, strategic, influencers and creative execution of organic and paid digital marketing requirements.

 

Mars Petcare India appoints Pitchfork Partners

Mars Petcare, part of Mars, Incorporated, today announced the appointment of Pitchfork Partners Strategic Consulting as its strategic communication consultant for India. The pet care company will work closely with Pitchfork Partners to build corporate reputation and engage with relevant stakeholders.

 

Proact Brandcomm wins Tera Finlabs' PR mandate

Tera Finlabs has appointed Proact Brandcomm to handle its brand positioning and public relations consulting. This follows the Bengaluru based SaaS platform raising USD 3.5 million funding.

 

Sony Pictures Networks bags Sri Lanka Cricket's media rights

Sony Pictures Networks India (SPN) has acquired the exclusive global media television rights for Sri Lanka Cricket (SLC). The deal runs for three years starting from 1 July. 

 

Mid-day assigns digital mandate for campaign to White Rivers Media 

White Rivers Media has been announced as the social media, creative and digital marketing partner for the digital campaign of Mid-day’s online tabloid. The agency will be handling the #MadeInMumbai campaign.