Campaign India Team
Aug 27, 2020

Weekend Wrap: 28 August

In the news: A23, BigMuscle Nutrition, Fast&Up, Media Care, Pitchfork Partners, PRoact, Saafoo Sony Pictures Networks, White Rivers Media

Weekend Wrap: 28 August
Ace2Three rebranded as A23
Online rummy gaming platform Ace2Three has rebranded itself as A23. The branding was worked on by Head Digital Works (HDW). The idea behind the rebrand is to create a premium appeal. 
 
BigMuscle Nutrition appoints Ranveer Singh
BigMuscles Nutrition has launched a social media campaign #FitnessRefreshed with brand ambassador Ranveer Singh. The campaign revolves around the launch of their new product – Frotien, a fruit plus protein. The product was launched by Singh in August.
 
Fast&Up partners with Chennai Super Kings
Chennai Super Kings has announced that Fast&Up has partnered with the IPL team as its nutrition partner. The deal will help Fast&Up broad basing the brand's wide range of flagship products. The IPL will be held between 19 September and 10 November. 
 
Media Care bags digital mandate for Beauty Essentials
Beauty Essentials has appointed Media Care to manage the digital mandate of its newly launched IP - Salon Essentials. The agency will be managing Salon Essential’s media buying, strategic, influencers and creative execution of organic and paid digital marketing requirements.
 
Mars Petcare India appoints Pitchfork Partners
Mars Petcare, part of Mars, Incorporated, today announced the appointment of Pitchfork Partners Strategic Consulting as its strategic communication consultant for India. The pet care company will work closely with Pitchfork Partners to build corporate reputation and engage with relevant stakeholders.
 
Proact Brandcomm wins Tera Finlabs' PR mandate
Tera Finlabs has appointed Proact Brandcomm to handle its brand positioning and public relations consulting. This follows the Bengaluru based SaaS platform raising USD 3.5 million funding.
 
CavinKare gets Nadiya as brand ambassador for SaaFoo 
 
CavinKare has appointed Nadiya as brand ambassador for its recently launched brand SaaFoo. SaaFoo aims to remove surface contaminants off vegetables, fruits and meat. The aim is to reach households and emphasise on safe food consumption practices across the country.
 
The actor has appeared in a TVC for the same. 
 
Sony Pictures Networks bags Sri Lanka Cricket's media rights
Sony Pictures Networks India (SPN) has acquired the exclusive global media television rights for Sri Lanka Cricket (SLC). The deal runs for three years starting from 1 July. 
 
Mid-day assigns digital mandate for campaign to White Rivers Media 
White Rivers Media has been announced as the social media, creative and digital marketing partner for the digital campaign of Mid-day’s online tabloid. The agency will be handling the #MadeInMumbai campaign. 
 
Source:
Campaign India