Campaign India Team
Oct 26, 2018

Weekend Wrap: 26 October

In the news: Sony Pictures Network, Madison Media, Religare, Merkle Sokrati, Nine Triangles

Weekend Wrap: 26 October
Sony Pictures to promote the cause of safe drinking water
Sony Pictures Networks India (SPN) has partnered with Naandi Foundation to address the issue of unavailability of safe drinking water. As a part of this project, SPN will set up 30 community water centers across the state of Maharashtra and will provide access to safe drinking water to over 1,50,000 people.
Madison Media innovates with the missing 'I'
In a multi-media innovation for Tata Salt, on the occasion of World Iodine Day, Madison
Media innovatively built on the thought of the Missing I conceptualised by Tata Salt and their
creative agency Ogilvy. Madison Media got media partners across TV, Print and Digital to come
together and make editorial changes to make the campaign a huge success. To highlight to
consumers the importance of Iodine in their nutrition, the letter ‘I’ was removed from editorial
content and logos in leading newspapers, e-papers, TV News channels and Social Media.
Merkle Sokrati strengthens offerings for eRetail Marketing with Intelligent Bidding Tool
Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has introduced a proprietary smart bidding tool for retail brands selling on online marketplaces.
The tool combines historical data with machine learning to calculate advertising budget for every product (bid) every hour 24x7. These real-time bid changes are based on user intent, seasonality and sales trends to help retail brands with a wide range of products optimise advertising spends.
Religare takes up the cause of street food wrappers
To generate awareness amongst people about the harmful impact of consuming food wrapped in newspapers, Religare Health Insurance unveiled a mass campaign titled ‘Don’t Eat The News’. The company distributed fresh paper wraps, with the aforementioned facts printed in edible ink, to the street vendors along with launching a helpline to address public queries.
Nine Triangles wins the digital strategy mandate for Eudaemon
Nine Triangles a digital strategy consulting company has won the digital strategy mandate for Italian menswear brand, Eudaemon. Nine Triangles would be responsible for developing strategy and thereby undertake execution for all of Eudaemon’s initiatives in the online space. 
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