Weekend Wrap: 24 March 2017

Gatorade gets PV Sindhu

 

Gatorade India has announced the appointment of PV Sindhu as its brand ambassador. A campaign '#SweatMore' featuring the shuttler will soon roll out. Gatorade India plans to have Sindhu work with the Gatorade Sports Science Institute during the period of the partnership, to better understand her training and match-day nutrition. 

 

GenY Medium bags Apollo Health & Lifestyle's digital mandate

 

GenY Medium (GenY) has bagged the digital duties of Apollo Health and Lifestyle, a subsidiary of Apollo Hospitals Enterprise. Gen Y will handle the digital advertising, performance marketing, social media and listening and reputation management for the company and their healthcare models that include Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women and Child and Apollo Spectra.

 

H+K makes four new appointments

 

Hill+Knowlton Strategies has announced the appointment of Rohit Varier and Gina Ghosh as senior account directors for its Mumbai office. Nidhi Mehra has been roped in as account director for New Delhi and Sriganesh Raman takes the position for its Chennai office.

 

Carmine Communications wins SVC Bank's PR mandate

 

SVC Cooperative Bank formally known as Shamrao Vithal Co-op. Bank has appointed Carmine Communications to handle its PR services. The agency will assist SVC Bank in providing strategic communications advisory services and implementation across the country. The account was won following a multi-agency pitch.

 

Kenstar associates with Mumbai Indians 

 

Kenstar has joined hands with Mumbai Indians as an 'official partner' for the team during the tenth season of the IPL. 

 

Monk Media Network bags LIVitup! and HERBOfit

 

Monk Media Network has announced that it has bagged the digital duties of Dr Vaidya’s newly launched products – LIVitup and HERBOfit. LIVitup is a hangover shield and liver protector while HERBOfit is a pill which offers the goodness of chyawanprash in it. The agency's mandate includes digital marketing strategy, social media presence, media buying and production.