Campaign India Team
May 15, 2020

PV Sindhu and Gatorade wants India to WOFH

Watch the film conceptualised by Wunderman Thompson here

Gatorade India has rolled out a film featuring brand ambassador PV Sindhu through which it's urging people to work out from home. 
 
The film shows clips of people working out from home and Sindhu shows how everyday home items can double up as exercise equipment. 
 
Tarun Bhagat, director - marketing, hydration and cola, PepsiCo India, said, “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current work-from-home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”
 
The film is currently on PV Sindhu's Instagram and Facebook page.
Source:
Campaign India