Campaign India Team
May 15, 2020

PV Sindhu and Gatorade wants India to WOFH

Watch the film conceptualised by Wunderman Thompson here

Gatorade India has rolled out a film featuring brand ambassador PV Sindhu through which it's urging people to work out from home. 
 
The film shows clips of people working out from home and Sindhu shows how everyday home items can double up as exercise equipment. 
 
Tarun Bhagat, director - marketing, hydration and cola, PepsiCo India, said, “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current work-from-home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”
 
The film is currently on PV Sindhu's Instagram and Facebook page.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Grey India, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

2 hours ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

2 hours ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.

2 hours ago

D’Moksha enters India with curtains as first act

The sustainable home décor brand, now co-led by Shailendra Singh, eyes Mumbai as launchpad for tackling India’s $1.5 billion curtain market.