Campaign India Team
Mar 18, 2018

Gatorade gets PV Sindhu to 'sweat more' alongside Messi

Watch the TVC conceptualised by TBWA\Chiat\Day Los Angeles and adapted by J Walter Thompson India here

Gatorade has rolled out a new film featuring PV Sindhu alongside footballer Lionel Messi and basketball player Karl Anthony Towns. 
 
The film has been conceptualised globally by TBWA\Chiat\Day Los Angeles and adapted by J Walter Thompson in India. The film shows how all three athletes don't give up, and instead replenish themselves with Gatorade to go further and succeed in their respective sports. 
 
The film was published on 16 March 2018.
 
CREDITS:
 
Client: PepsiCo
Creative agency (global): TBWA\Chiat\Day Los Angeles.
Creative agency (India): J Walter Thompson India
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Grey India, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

2 hours ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

2 hours ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.

2 hours ago

D’Moksha enters India with curtains as first act

The sustainable home décor brand, now co-led by Shailendra Singh, eyes Mumbai as launchpad for tackling India’s $1.5 billion curtain market.