Weekend Wrap: 24 January 2018

In the news: Ceat, Kyoorius Group, Netcore, IS, Quasar, God and Clea PR

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Ceat bats for Harmanpreet Kaur

Ceat has announced its association with the women’s cricketer, Harmanpreet Kaur. The bat endorsement deal for two years will see Kaur join the brand's team which already has the likes of Rohit Sharma and Ajinkya Rahane among others.

Kyoorius group ties up with The One Club

Kyoorius Group announced it has formed a partnership with The One Club for Creativity, the non-profit organisation behind The One Show, ADC Annual Awards to serve as the club’s official representative in India.

Under the agreement, The One Club will also contribute to the composition of the jury for all future editions of Kyoorius Creative Awards as well as provide the club’s judging process and proprietary back-end voting technology platform.

Netcore expands globally

Marketing technology company, Netcore Solutions has expanded its international presence with offices in the USA, Malaysia and Indonesia and Nigeria.

The company’s strategic expansion is aimed at targeting the global market in marketing automation. The industry is expected to grow at a CAGR of 9.32 per cent to be worth USD 8.6 billion by 2025.

Indranil SenGupta launches IS

Entertainment branding and marketing specialist Indranil SenGupta has launched ‘IS’, a brand

consultancy and design firm.

The firm has bagged the branding and communication assignment for the Mumbai Shopping Festival, completed the design of Showtime's Mumbai office and partnered with OMCPL’s The Color Run.

Quasar bags the digital mandate for Schwarzkopf professional

Schwarzkopf Professional, one of the top three global brands in the professional hair products, has awarded its digital mandate to Quasar in India following a multi-agency pitch. The mandate will cover digital creative services, media planning, buying and content development.

GOD wins the Jumbo King advertising duties

GOD (Gang of Designers) has been appointed to create 360-degree communication solutions for fast food major Jumbo King.

Clea PR bags the Loyakk business

Clea PR has bagged the communications mandate for Loyakk. Founded by well-known technocrat Salim Ali, Loyakk Inc. that's headquartered out of Silicon Valley is a provider of Blockchain-enabled Business Relationship Management platform for decentralised business networks.

Source:

Campaign India