Campaign India Team
Jan 24, 2018

Weekend Wrap: 24 January 2018

In the news: Ceat, Kyoorius Group, Netcore, IS, Quasar, God and Clea PR

Weekend Wrap: 24 January 2018
Ceat bats for Harmanpreet Kaur
 
Ceat has announced its association with the women’s cricketer, Harmanpreet Kaur. The bat endorsement deal for two years will see Kaur join the brand's team which already has the likes of Rohit Sharma and Ajinkya Rahane among others.
 
Kyoorius group ties up with The One Club
 
Kyoorius Group announced it has formed a partnership with The One Club for Creativity, the non-profit organisation behind The One Show, ADC Annual Awards to serve as the club’s official representative in India.
 
Under the agreement, The One Club will also contribute to the composition of the jury for all future editions of Kyoorius Creative Awards as well as provide the club’s judging process and proprietary back-end voting technology platform.
 
Netcore expands globally
 
Marketing technology company, Netcore Solutions has expanded its international presence with offices in the USA, Malaysia and Indonesia and Nigeria.
 
The company’s strategic expansion is aimed at targeting the global market in marketing automation. The industry is expected to grow at a CAGR of 9.32 per cent to be worth USD 8.6 billion by 2025.
 
Indranil SenGupta launches IS
 
Entertainment branding and marketing specialist Indranil SenGupta has launched ‘IS’, a brand
consultancy and design firm.
 
The firm has bagged the branding and communication assignment for the Mumbai Shopping Festival, completed the design of Showtime's Mumbai office and partnered with OMCPL’s The Color Run.
 
Quasar bags the digital mandate for Schwarzkopf professional
 
Schwarzkopf Professional, one of the top three global brands in the professional hair products, has awarded its digital mandate to Quasar in India following a multi-agency pitch. The mandate will cover digital creative services, media planning, buying and content development.
 
GOD wins the Jumbo King advertising duties
 
GOD (Gang of Designers) has been appointed to create 360-degree communication solutions for fast food major Jumbo King. 
 
Clea PR bags the Loyakk business 
 
Clea PR has bagged the communications mandate for Loyakk. Founded by well-known technocrat Salim Ali, Loyakk Inc. that's headquartered out of Silicon Valley is a provider of Blockchain-enabled Business Relationship Management platform for decentralised business networks.
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Work from home diary: 'It makes you trust each ...

Two weeks into work from home, Macomm Bangladesh's SM Sajjad Hossain shares how he and his agency colleagues are getting on with the action

18 hours ago

IBF and INS stand with Government of India on PSU ...

Sonia Gandhi had recently called to the current government to stop spending on advertising

20 hours ago

Dubai Lynx 2020 cancelled

Next event to be held between 7-10 March 2021

21 hours ago

Warc Effective Innovation Awards 2020: McCann ...

Only Indian entry among the 20 shortlists