Campaign India Team
Aug 24, 2018

Weekend Wrap: 24 August

In the news: ICICI Bank, Isuzu, Sony Pictures, Sqrrl

Weekend Wrap: 24 August
ICICI Bank to partner Man Utd
ICICI Bank has entered a multi-year partnership with Manchester United. The partnership will bring co-branded credit and debit cards to India. Privileges for fans will include fully paid trips to Old Trafford to watch a game among others. The Manchester United range of debit cards by ICICI Bank will be available shortly.
Isuzu gets Jonty Rhodes as brand ambassador for India
Isuzu Motors India has signed former South African cricketer Jonty Rhodes to promote the brand and its V-Cross in India. A film featuring Rhodes has been released. BBDO has worked on the campaign.

SPN to also broadcast La Liga

Sony Pictures Networks India has partnered with Facebook to telecast the Spanish LaLiga on TV in India this season. All matches will still be available for free on Facebook. 
The partnership builds on SPN’s association with LaLiga for the past four seasons in India as the league’s official broadcaster. Facebook won the media rights for LaLiga for the Indian subcontinent for three seasons starting from the 2018/19 season. 
The 2018/19 season of LaLiga Santander will also be available  on SonyLIV. 
Anupama Sengupta joins Sqrrl
Fintech startup Sqrrl has appointed Anupam Sengupta as its marketing and revenue head. Sengupta's last role was with Pivotroots where he was handling new business. He has also worked with Sony Pictures Home Entertainment, Zee Entertainment and Grey group.
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