Weekend Wrap: 24 August 2017

In the news: DigitalF5, Denver, Godrej Hit, Internet Moguls, Percept One, Scarecrow Communcations, Six Inches Communications,The PRactice

Aug 23, 2017 09:26:00 AM | Article | Campaign India Team

DigitalF5 to handle digital for Mainland China and Oh Calcutta
DigitalF5 has acquired the search, content, social media, planning and buying digital media mandate for Mainland China and Oh! Calcutta. The restaurants are a part of the Speciality Restaurants chain. 
Denver appoints SRK as brand ambassador
Denver has roped in Shah Rukh Khan as brand ambassador for its deodorant brand. Khan will be part of a marketing campaign that has been conceptualised by Shop Advertising. 
Godrej Hit's initiative on World Mosquito Day
Godrej Hit rolled out an initiative to hit dengue back on the occasion of World Mosquito Day which was held on 20 August. The brand took to Facebook and poked users through a profile called Dengue Mosquito. Once Facebook users visited the profile of the Dengue Mosquito, they were made aware of the initiative to #HITDengueBack by registering as platelet donors.
Internet Moguls to handle ITDC's digital duties
Internet Moguls has bagged the digital duties of India Tourism Development Corporation (ITDC). The agency was declared a 'qualified bidder' for the account. The agency is mandated to enhance digital visibility across the globe.
MP Tourism picks Percept One
Madhya Pradesh Tourism Development (MPTD) has announced the appointment of Percept One as its official communications partner. The agency will handle the PR mandate, media duties, content creation and more. The account was won following a multi agency pitch. 
Six Inches Communications bags five clients
Six Inches Communication has bagged the digital duties for B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Other than QuikMart, all the accounts were won post multi-agency pitches.
The PRactice appoints Jayanthi Sethuraman 
The PRactice has appointed Jayanthi Sethuraman as president of its national technology practice. Sethuraman moves from Tally solutions where she was global head of marketing. In a career spanning close to 20 years she has also worked with IBM, HP and Fujitsu among others.
Scarecrow bags Business Standard
Scarecrow Communications has bagged Business Standard's creative mandate. The agency will help Business Standard with its repositioning.