Campaign India Team
Aug 23, 2019

Weekend Wrap: 23 August

In the news: Amazon, JK Super Cement, Garnier, Lodestar UM

Weekend Wrap: 23 August
Amazon India launches Amazon Fresh
 
Amazon India has announced the launch of Amazon Fresh store on Amazon.in for select pin-codes in Bengaluru. The Amazon Fresh store will serve a complete grocery experience with the most convenient 2-hour delivery slots. With Amazon Fresh, customers can order their complete grocery requirements across a selection of over 5000 fruits and vegetables, dairy, meat, ice-creams, and dry grocery like staples, packaged food, personal care and home care. 
 
JK Super Cement enters the arena with Dabang Delhi 
 
JK Super Cement, India’s premier grey cement brand has associated with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all the matches.
 
Garnier ropes in Sara Ali Khan
 
Sara Ali Khan is the new face for Garnier Skin Naturals Serum Sheet Masks. Pankaj Sharma, general manager Garnier, said, “With serum sheet masks, we want to capitalize on this global beauty trend of masking and bring the next generation of skincare to the youth of today. Sara's spontaneous and vibrant personality resonates perfectly well with our brand ideology of being a natural, active, modern brand and we look forward to a great association with her.”
 
Lodestar UM Impact Day 2019
 
This year, media agency Lodestar UM's employees took a week day off to make the world a better place. From educating destitute women on menstrual hygiene, to helping children in government aided schools to make the right career choices, the Lodestar UM teams came together to make a difference in their own small way to the theme of Better World.
Source:
Campaign India

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