Weekend Wrap: 20 November

In the news: Bharat Eat, Equitas Small Finance Bank, Farm Communications, Prose, Twenty7 Inc., Zomato

Nov 19, 2020 11:34:00 AM | Article | Campaign India Team

Bharat Eat gets Ravi Kishan
Bharat Eat, a food delivery startup, has announced actor Ravi Kishan as brand ambassador to reach out to its target audience across the country. Bharat Eats, incepted in September 2019, looks to connect people with the best food delivery, dine-in and ride-hailing services. The platform aims to start many new initiatives to empower the local businesses, under privileged and struggling communities irrespective of the industry or unit they are linked to. Currently, it is providing its services in Meerut, Sonipat, North Delhi and will expand to cities like Lucknow, Gorakhpur, Dehradun etc. soon. 
Smriti Mandhana for Equitas Small Finance Bank
Equitas Small Finance Bank has announced the appointment of Smriti Mandhana as its brand ambassador. It comes on the back of a new product launched by the bank which is aimed at women. Equitas is set to come up with a mix of campaigns portraying the strength, capability and aspirations of women belonging to this day and age with Smriti Mandhana as a mark of reinforcement.  
Farm Communications launches analytics software 
Farm Communications has announced the launch of an analytics software and insights service that combines descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics to deliver actionable intelligence. The tool is conceptualised with the aim to empower corporate communication and PR professionals across levels with more value-based insights.
Prose bags Virescent Infrastructure
Prose Integrated has bagged the branding and PR mandate of KKR’s new renewable energy platform in India — Virescent Infrastructure. The mandate includes creating a brand identity to sustained conversations in mass media. 
VentAllOut appoints Twenty7 Inc. 
Twenty7 Inc. has bagged the PR mandate of VentAllOut, a New Delhi-based startup. VentAllOut is a health-tech platform in the mental health space. Twenty7 Inc. will be responsible for managing the communications program for the brand and handling strategic PR, media duties and reputation management. VentAllOut is a health-tech platform designed to break the stigma around mental health. The platform has trained psychologists, psychiatrists and mental health specialists in its panel. There are three ways to use VentAllOut. One can post their problem and get community support. Talk to a physician for a short period at a nominal cost or go for a detailed analysis with a specialist that will be a virtual therapy.
Gaurav Verma leaves Zomato
Gaurav Verma has stepped down from his position of chief marketing officer at Zomato. He had joined the company in 2019 from PepsiCo. He made the announcement of his exit on social media.