Campaign India Team
Feb 01, 2018

Weekend Wrap: 2 February

In the news: 21N78E, Harman, Pinnacle Speciality Vehicles, SoCheers

Weekend Wrap: 2 February
Monocept appoints 21N78E 
 
Monocept has awarded its creative business to 21N78E. The account will be serviced and led by 21N78E's office in Bengaluru.
 
Monocept helps solving infrastructure, tech and business problems using technology as the gateway. The company is hoping to create a niche in the tech world by inspiring and creating more problem solvers.
 
Harman appoints Priyanka Chopra 
 
Harman International has roped in Priyanka Chopra as global brand ambassador for the company’s JBL and Harman Kardon audio brands. The singer and actress will feature in a series of marketing efforts including social media and brand awareness events for the two brands. 
 
Gautam Gambhir to be PSV's brand ambassador 
 
Pinnacle Speciality Vehicles (PSV), the vehicle conversion unit of Pinnacle Industries, has announced Gautam Gambhir as its brand ambassador. The appointment comes ahead of the company's participation and launch at the upcoming Auto Expo 2018. At the expo, the brand is set to showcase ‘Finetza’, an expandable and luxuriously customised Motorhome. 
 
SoCheers bags Asia Resort Fashion Week's marketing and PR mandate
 
SoCheers Infotech has bagged the marketing and PR duties for Asia Resort Fashion Week (ARFW). The three-day fashion week is being organised at Cidade De Goa Resort from 1-3 March 2018. A statement from the agency revealed that the main objective of the campaign will be to showcase the best in resort and destination bridal wear.
 
Cargill ropes in Sanjeev Kapoor 
 
Leonardo Olive Oil, a brand under Cargill’s food business in India has announced the appointment of  chef Sanjeev Kapoor as its brand ambassador. The association follows the brand re-working its packaging and positioning. Kapoor will appear in a 360-degree campaign for the brand. 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Women to Watch 2019: Neha Mehrotra and Swati Bhattacharya on the 40 member list
Premium
4 hours ago

Women to Watch 2019: Neha Mehrotra and Swati ...

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

Premium
Tangrams 2019: 15 shortlists from India
Premium
4 hours ago

Tangrams 2019: 15 shortlists from India

Mindshare India gets 11 while BBDO and WATConsult get two each

Premium
England rugby stars become samurai in World Cup ad
Premium
2 days ago

England rugby stars become samurai in World Cup ad

England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

Premium
Lego launches first brand campaign in 30 years
Premium
2 days ago

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.