Weekend Wrap: 2 February

In the news: 21N78E, Harman, Pinnacle Speciality Vehicles, SoCheers

Feb 01, 2018 06:29:00 AM | Article | Campaign India Team

Monocept appoints 21N78E 
Monocept has awarded its creative business to 21N78E. The account will be serviced and led by 21N78E's office in Bengaluru.
Monocept helps solving infrastructure, tech and business problems using technology as the gateway. The company is hoping to create a niche in the tech world by inspiring and creating more problem solvers.
Harman appoints Priyanka Chopra 
Harman International has roped in Priyanka Chopra as global brand ambassador for the company’s JBL and Harman Kardon audio brands. The singer and actress will feature in a series of marketing efforts including social media and brand awareness events for the two brands. 
Gautam Gambhir to be PSV's brand ambassador 
Pinnacle Speciality Vehicles (PSV), the vehicle conversion unit of Pinnacle Industries, has announced Gautam Gambhir as its brand ambassador. The appointment comes ahead of the company's participation and launch at the upcoming Auto Expo 2018. At the expo, the brand is set to showcase ‘Finetza’, an expandable and luxuriously customised Motorhome. 
SoCheers bags Asia Resort Fashion Week's marketing and PR mandate
SoCheers Infotech has bagged the marketing and PR duties for Asia Resort Fashion Week (ARFW). The three-day fashion week is being organised at Cidade De Goa Resort from 1-3 March 2018. A statement from the agency revealed that the main objective of the campaign will be to showcase the best in resort and destination bridal wear.
Cargill ropes in Sanjeev Kapoor 
Leonardo Olive Oil, a brand under Cargill’s food business in India has announced the appointment of  chef Sanjeev Kapoor as its brand ambassador. The association follows the brand re-working its packaging and positioning. Kapoor will appear in a 360-degree campaign for the brand.