Campaign India Team
Jun 18, 2020

Weekend Wrap: 19 June

In the news: Coca-Cola, DVio Digital, Eris Lifesciences, Gemius Design Studio, Media Mantra, Monk Media Network, WATConsult, Weikfield

This week's account moves, brand ambassador appointments, elevations and more...
This week's account moves, brand ambassador appointments, elevations and more...
Coca-Cola launches Vio 
Coca-Cola India has introduced a spiced buttermilk under its dairy beverage brand - Vio. The product contains no preservatives or added colour and is priced at Rs 15.
 
DViO Digital wins McDonald’s - North and East India's digital mandate 
DViO Digital has won the mandate to handle McDonald’s digital outlay in the North and East India. The account was won following a multi-agency pitch.
 
Eris Lifesciences gets Boman Irani
Eris Lifesciences has announced an association with actor Boman Irani for its Circa range of devices. The association is aimed at highlighting the importance of a BP monitoring device.
 
Gemius Design Studio bags Surat City Traffic Police
Gemius Design Studio has won the creative and digital mandate for Surat City Traffic Police. The agency will be amplifying the digital presence of the government body.
 
Media Mantra wins IGL's PR mandate
Media Mantra has bagged the public relations mandate of Indian Gaming League (IGL). IGL is  a Mumbai-based esports Gaming startup. Media Mantra will be managing the brand’s image as a consultant and handle media duties, strategic PR and reputation management.
 
Monk Media Network elevates Faaizah Husain
Monk Media Network has announced the elevation of Faaizah Husain as head of business of the agency. Husain had joined the agency in 2016 and was previously AVP - client servicing.
 
WATConsult bags e-commerce mandate for Meyer Vitabiotics
WATConsult has won the integrated e-commerce mandate for Meyer Vitabiotics. Meyer Vitabiotics is a part of UK's vitamin company Vitabiotics, headquartered in London. The organisation is a pharmaceutical manufacturer in the vitamin and mineral supplements category.
 
Weikfield rebrands
In a bid to revitalise and strengthen its brand equity, Weikfield Foods has announced a repositioning strategy with a new brand identity. The refresh comes after the brand has been operating for over six decades. The new strategy includes a new logo. A brand campaign will go on air soon. 
 
 
Source:
Campaign India