Campaign India Team
Aug 18, 2017

Weekend Wrap: 18 August 2017

In the news: FM Tadka, GP Petroleum, Impact PR, Langoor, Madison Communications, The Body Shop

Weekend Wrap: 18 August 2017
FM Tadka's 'Democracy of Music'
FM Tadka has launched out a 'Democracy of Music' concept which allows listeners to reject any song they don't want ot listen to on the channel. FM Tadka is the radio venture of Patrika group.
GP Petroleums gets Suresh Raina as brand ambassador
GP Petroleums, a lubricant maker part of UAE-based Gulf Petrochem Group has announced the appointment of Indian cricketer Suresh Raina as brand ambassador for IPOL Lubricants. IPOL Lubricants is GP Petroleum's brand in the industrial lubricants segment.
Impact PR appoints Prabhat Bhattacharya as COO
Impact PR has announced the appointment of Prabhat Bhattacharya as its chief operating officer. He joins the agency from Adfactors PR.
Langoor bags Tata Sky's digital creative mandate
Langoor has bagged the digital creative mandate for Tata Sky. The agency won the account following a multi-agency pitch. 
ZTE Telecom appoints Madison Communications
Madison Communications has acquired the PR mandate for ZTE Corporation following a multi-agency pitch.  ZTE Corporation is Chinese telecommunications equipment and systems company and a mobile phone manufacturer. The company mainly sells products under the ZTE brand and is also an original equipment manufacturer (OEM).
The Body Shop rolls out campaign against animal testing
The Body Shop has rolled out a  campaign for a global ban on cosmetics’ animal testing for products and ingredients by 2020. The company has partnered with non-profit organisation, Cruelty-Free International for the same. Consumers are being encouraged to use the campaign hashtag, #ForeverAgainstAnimalTesting, on social media to raise awareness of the issue.
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