Weekend Wrap: 17 November 2017

APL gets Malaika Arora as brand ambassador

 

Alpine Poly Rub has announced the appointment of Malaika Arora as brand ambassador of its footwear business, APL. The actress will feature in a 360-degree marketing campaign for the brand. 

 

Fast&Up partners FC Goa

 

Fast&Up, a sports nutrition brand of Aeronutrix Sports Products, has been appointed as the official hydration partner for FC Goa for the fourth season of Indian Super League (ISL). Fast&Up is a Swiss brand that offers a range nutrition products.

 

Flags Communications bags Minimax Metals & Plywood's communication mandate 

 

Flags Communications has bagged the marketing mandate for Minimax Metals & Plywood. The agency's mandate includes branding, marketing and sales, creative and digital. 

 

Coty assings digital duties to FoxyMoron

 

COTY has awarded the digital mandates of Wella, OPI and Sally Hansen in India to FoxyMoron. The account was won following a multi-agency pitch. The agency will work on the digital strategy, content creation and design across all social media platforms for the three brands. 

 

Gozoop wins Teddyy's digital mandate

 

Teddyy, a Mumbai based baby diaper brand has appointed Gozoop to handle its digital duties. The agency had 'briefly' worked with the brand in the past informed an agency statement. 

 

R K Marble appoints iCubesWire 

 

RK Marble, a producer and processor of marble has assigned its digital duties to iCubesWire. The agency won the account post a multi-agency pitch.