Campaign India Team
Nov 16, 2017

Weekend Wrap: 17 November 2017

In the news: APL Footwear, Fast&Up, Flags Communications, FoxyMoron, GoZoop, iCubesWire,

Weekend Wrap: 17 November 2017
APL gets Malaika Arora as brand ambassador
 
Alpine Poly Rub has announced the appointment of Malaika Arora as brand ambassador of its footwear business, APL. The actress will feature in a 360-degree marketing campaign for the brand. 
 
Fast&Up partners FC Goa
 
Fast&Up, a sports nutrition brand of Aeronutrix Sports Products, has been appointed as the official hydration partner for FC Goa for the fourth season of Indian Super League (ISL). Fast&Up is a Swiss brand that offers a range nutrition products.
 
Flags Communications bags Minimax Metals & Plywood's communication mandate 
 
Flags Communications has bagged the marketing mandate for Minimax Metals & Plywood. The agency's mandate includes branding, marketing and sales, creative and digital. 
 
Coty assings digital duties to FoxyMoron
 
COTY has awarded the digital mandates of Wella, OPI and Sally Hansen in India to FoxyMoron. The account was won following a multi-agency pitch. The agency will work on the digital strategy, content creation and design across all social media platforms for the three brands. 
 
Gozoop wins Teddyy's digital mandate
 
Teddyy, a Mumbai based baby diaper brand has appointed Gozoop to handle its digital duties. The agency had 'briefly' worked with the brand in the past informed an agency statement. 
 
R K Marble appoints iCubesWire 
 
RK Marble, a producer and processor of marble has assigned its digital duties to iCubesWire. The agency won the account post a multi-agency pitch. 
Source:
Campaign India

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