Campaign India Team
Mar 15, 2018

Weekend Wrap: 16 March

In the news: Appy Fizz, Aptech, Bella Casa, Paytm, Pulp Strategy

Weekend Wrap: 16 March
Aptech signs Rahul Dravid
 
Rahul Dravid has been roped in by Aptech as global brand ambassador for Aptech Learning and Arena Animation. With Dravid coaching the U-19 cricket team, Aptech sees him as a perfect fit for the youth in over 40 countries.
 
Salman Khan to be the face for Appy  Fizz
 
Parle Agro has announced Salman Khan as the new face of its brand Appy Fizz. Khan will feature in the new #FeelTheFizz summer campaign for Appy Fizz.
 
Bella Casa appoints Jacqueline Fernandez
 
Jaipur-based Bella Casa, a manufacturer of home textile products and designer ethnic wear, has appointed Bollywood star Jacqueline Fernandez as brand ambassador. The association is for a two-year period. The brand also holds the licensing rights for Disney, Marvel, and Hallmark Design Collection in India.
 
Paytm to be official umpire partner for VIVO IPL 
 
The Board of Control for Cricket in India (BCCI) has announced its association with Paytm as the official umpire partner of the VIVO Indian Premier League for the next five years. Paytm is also the title sponsor of the Indian cricket team. 
 
Ambika Sharma becomes the sole equity stakeholder of Pulp Strategy
 
The reins of Pulp Strategy have been taken over by its founder and managing director, Ambika Sharma. Sharma, the majority stakeholder acquired the balance equity stake of 22 per cent for an undisclosed amount from director CFO Raj Vikram Singh, to become the sole equity owner of the marketing agency.
 
 
Source:
Campaign India

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