Campaign India Team
Jun 14, 2018

Weekend Wrap: 15 June

In the news: Fruitbowl Digital, Kwan Entertainment, Mathrubhumi Group, Nova Eyewear, Philips, What's Up Life

Weekend Wrap: 15 June
Fruitbowl bags Vidyalankar's digital mandate 
 
Vidyalankar, a player in the education sector has roped in Fruitbowl Digital for a year to build its digital presence. The agency will be taking care of digital communication, revamping the website and SEO.
 
Jaquar Lighting rolls out film featuring Deepika Padukone
 
Jaquar Lighting, the lighting vertical from Jaquar Group, has rolled out an advertising campaign featuring Deepika Padukone. The campaign has been conceptualised by Crescent Communication.
 
 
KWAN adds Shubman Gill to roster
 
KWAN Entertainment, a celebrity management firm, has added Shubman Gill to its portfolio. He joins the agency's roster which includes Sania Mirza, Dipika Pallikal and Dinesh Karthik.
 
Mathrubhumi Group announces the launch of its new media school 
 
The Mathrubhumi Group is foraying into a new venture, ‘Mathrubhumi Media School’ in Kochi, Kerala. The Mathrubhumi Media School will offer PG Diploma courses in Print and Broadcast Journalism
 
The media school will offer comprehensive courses for an aspiring journalist, with a distinguished faculty dedicated to training the next generation of focused journalists. The year-long programme at Mathrubhumi Media School includes hands-on media exposure, projects and assignments which are specially focused on experiential learning through field experience, collaboration with leading media houses for training, and two months internship with a stipend for meritorious students.
 
Nova Eyewear gets Jacqueline Fernandez as brand ambassador
 
Nova Eyewear, the eyewear brand under Vision Rx Lab, has introduced Jacqueline Fernandez as its first ever global brand ambassador. The appointment was made on the occasion of Nova completing 10 years. 
 
Virat Kohli added to Philips' brand ambassadors 
 
Philips India has announced Virat Kohli as its brand ambassador for the male grooming category. Along with the appointment, Philips rolled out a new range of trimmers. 
 
Rannvijay Singha is What's Up Life's brand ambassador and investor 
 
Gurugram-based online lifestyle media platform What’s Up Life has raised funding from Rannvijay Singha. Singha has also been appointed as brand ambassador for the company. 
 
 
Source:
Campaign India

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