Campaign India Team
Sep 12, 2019

Weekend Wrap: 13 September

In the news: DCMN, Gatorade, JBL, Litmus Branding, Lotus Herbals, Optima Response, Post Office Studios, The Body Shop

Weekend Wrap: 13 September
Gameskraft assigns media duties to DCMN India
Online gaming company Gameskraft has appointed DCMN India to handle the media duties for Rummyculture. The account was won following a multi-agency pitch and will be led by Bindu Balakrishnan, country head, DCMN India.
Gatorade India appoints Hima Das
Gatorade India has signed athlete Hima Das as its brand ambassador. She joins PV Sindhu and Neeraj Chopra as the energy drink's brand ambassadors in India. A brand campaign titled ‘Nothing Beats Hima. Nothing Beats Gatorade’ will soon be released.
JBL appoints Ranveer Singh
JBL has announced the appointment of Ranveer Singh as a global brand ambassador. The actor will feature in an upcoming campaign for a new range of products under the JBL portfolio. Other Indians on Harman's brand ambassador list include Priyanka Chopra, AR Rahman and PV Sindhu. 
IIM Udaipur picks Litmus Branding 
Litmus Branding has won the digital marketing mandate for IIM Udaipur’s one year MBA programs. Litmus will provide services like SEO, SEM, SMO, SMM and email marketing for IIMU’s one year MBA.
Lotus Herbals gets Jacqueline Fernandez
Lotus Herbals has appointed Jacqueline Fernandez as the brand ambassador for its Lotus White Glow range of skincare products. The actor will appear in a campaign for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range. 
Optima Response to handle Specsmakers
Specsmakers has awarded its digital business to Optima Response. The Chennai based agency was already working on the brand's mainline business. 
Kanchan Parikh joins Post Office Studios
Post Office Studios has appointed Kanchan Parikh as executive producer. She joins the agency from Viacom18 where she was creating campaigns for TV shows on Comedy Central and VH1. 
The Body Shop gets Shraddha Kapoor
The Body Shop has appointed Shraddha Kapoor as its new face in India. Following the announcement, the brand has also released its first ever TVC in India. 
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