Weekend Wrap: 13 September

Gameskraft assigns media duties to DCMN India

 

Online gaming company Gameskraft has appointed DCMN India to handle the media duties for Rummyculture. The account was won following a multi-agency pitch and will be led by Bindu Balakrishnan, country head, DCMN India.

 

 

JBL appoints Ranveer Singh

 

JBL has announced the appointment of Ranveer Singh as a global brand ambassador. The actor will feature in an upcoming campaign for a new range of products under the JBL portfolio. Other Indians on Harman's brand ambassador list include Priyanka Chopra, AR Rahman and PV Sindhu. 

 

IIM Udaipur picks Litmus Branding 

 

Litmus Branding has won the digital marketing mandate for IIM Udaipur’s one year MBA programs. Litmus will provide services like SEO, SEM, SMO, SMM and email marketing for IIMU’s one year MBA.

 

Lotus Herbals gets Jacqueline Fernandez

 

Lotus Herbals has appointed Jacqueline Fernandez as the brand ambassador for its Lotus White Glow range of skincare products. The actor will appear in a campaign for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range. 

 

Optima Response to handle Specsmakers

 

Specsmakers has awarded its digital business to Optima Response. The Chennai based agency was already working on the brand's mainline business. 

 

Kanchan Parikh joins Post Office Studios

 

Post Office Studios has appointed Kanchan Parikh as executive producer. She joins the agency from Viacom18 where she was creating campaigns for TV shows on Comedy Central and VH1. 

 

The Body Shop gets Shraddha Kapoor

 

The Body Shop has appointed Shraddha Kapoor as its new face in India. Following the announcement, the brand has also released its first ever TVC in India.