Campaign India Team
Sep 10, 2020

Weekend Wrap: 11 September

In the news: 1702 Digital, Acko General Insurance, Arrow, Berger Paints, Budweiser, Crosswords Public Relations, First Partners, Grapes Digital, Madison Digital, Pitchfork Partners, Playerzpot, Star Maa, Tinder

Weekend Wrap: 11 September
Dhyana appoints 1702 Digital
Dhyana, a wearable tracker for meditation, has assigned its creative and digital mandate to 1702 Digital. Dhyana is a gadget by Avantari,an augmented reality firm.
Acko General Insurance partners Delhi Capital
General insurance provider Acko General Insurance has announced its association with Delhi Capitals for the 13th edition of the Indian Premier League. Acko will be the official insurance partner of the team and the logo will be present on helmets and caps.
Hrithik Roshan for Arrow
Arrow, the menswear brand from Arvind Fashions, has announced Hrithik Roshan as brand ambassador. Roshan features in the ‘On top of the world’ campaign. This announcement comes ahead of the brand’s big city expansion plans and launch of 25 new ‘New York’ styled fashion stores.
Akshay Kumar for Berger Paints
Berger Paints India has announced its association with Akshay Kumar as brand ambassdor. Kumar will be endorsing its waterproofing range of products under the HomeShield Brand.
Messi signs for Budweiser
Budweiser has announced a long-term partnership with Lionel Messi. Messi will endorse Budweiser 0.0. To introduce the collaboration, Budweiser released 'they say', a film designed to inspire fans to never give up on greatness. 

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Crossword Public Relations to handle Berco’s
Crossword Public Relations has bagged the PR mandate of Berco's - a Chinese and Thai restaurant chain in Delhi-NCR. 
First Partners to handle Honda India Power Products
Honda India Power Products has selected First Partners to handle its public relations mandate in India. The company earlier known as Honda Siel Power Products (HSPP), recently changed its name to Honda India Power Products.
Grapes Digital bags Daawat Basmati Rice
Grapes Digital has bagged the digital mandate for Daawat Basmati Rice. The mandate includes digital strategy, media planning and buying for the brand produced by LT Foods.
Indira IVF appoints Madison
Madison Digital has announced that it has won the SEO mandate for Indira IVF, a fertility clinics chain in India. The account was won post a multi-agency pitch.
Somaiya Group gets Pitchfork Partners 
The Somaiya Group has appointed Pitchfork Partners Strategic Consulting as its strategic communication partner. The consultancy won the mandate for all parts of the group: healthcare, education, rural development amongst others. 
Bhuvneshwar Kumar and Smriti Mandhana for Playerzpot
Playerzpot, a fantasy sports gaming platforms, has announced the signing of cricketers – Bhuvneshwar Kumar and Smriti Mandhana as brand ambassadors. The partnership will see the cricketers in the brand’s upcoming campaigns and promote Playerzpot through engagement activities.
Star Maa's new brand identity
Star Maa has announced that it has refreshed its identity with a new logo. The logo is based on the following aspects - pride in our Samskruthi (culture), our Sampradayam (tradition) and weaving stories towards Purogati (progress). The Star Maa cluster of channels operate in three genres - general entertainment, movies and music. 
Tinder launches Swipe Night in India
Tinder has announced the launch of its 'Swipe Night' event in India. Starting from 12 September, for three consecutive weekends, Tinder will make available its first-person, in-app, interactive event where members can swipe at key points in the experience to move the story forward and see where it takes them. Swipe Night takes place live, right inside Tinder.
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