Online fantasy gaming sports platform PlayerzPot, has unveiled its new identity for the 2021 edition of the IPL. The revamped identity comprises a new tagline, a fresh visual identity, and a digital film conceptualised by Interactive Avenues, titled ‘India ka Naya Maidan’ (India’s new playground).
The digital film features a rap song, performed by rapper KaamBhaari, who along with cricketer brand ambassadors Bhuvneshwar Kumar and Smriti Mandhana, rap to the tunes of ‘PlayerzPot Pe Khela kya?’ (have you played on PlayerzPot?), calling casual gamers and fantasy sports fans to come on-board, regardless of their skill level.
Mitesh Gangar, co-founder and director, PlayerzPot, said, “It’s a major milestone for the company, as the fantasy sports gaming market is accelerating and there is a unique opportunity for the PlayerzPot brand to become synonymous with the excitement around IPL 2021. The platform has blossomed into a fresh, peppy, young brand while retaining all the factors that made us a trustworthy and much-loved app in the first place. The future seems even more exciting to us now, something which is echoed in our new brand colors, tagline and theme song."
Eshwari Pandit, creative director, Interactive Avenues, said, “We knew we needed to create that unique differentiator from the spurt of fantasy gaming platforms. We realised very quickly on, that it was PlayerzPot’s multi-game and fantasy sports offerings. With a game for absolutely every kind of player – it is an app clearly poised to be India’s new playground. The tagline and rap paints a vibrant, inviting world that is sure to excite every kind of gamer.”
The commercial will be rolled out across Disney+ Hotstar and on all of PlayerzPot’s digital platforms.