Weekend Wrap: 10 January

Rakul Preet Singh for Elleys’ Switches

 

Actor Rakul Preet Singh has been appointed as brand ambassador for Elleys' Switches. The brandis looking to expand its base from South India and it hopes that Singh's presence will help with the same. 

 

FanCode streams West Indies vs Ireland series

 

Sports aggregator platform FanCode has partnered with WICB (West Indies Cricket Board), to exclusively live stream the bilateral series between West Indies and Ireland, which started on 7 January 2020.

 

First Economy to handle Jockey and Speedo

 

First Economy has won the digital media mandate of Jockey and Speedo. The agency's mandate is to grow the brands' current digital journey through targeting across digital portals.

 

GenY Medium bags O2 Spa's digital mandate 

 

GenY Medium has bagged the digital duties of O2 Spa. The agency will focus on omni channel marketing and online to offline (O2O) commerce.

 

Tatvic bags upGrad 

 

upGrad has selected Tatvic Analytics as its digital marketing consulting firm to

strategise and implement data-driven campaigns over the brand’s digital channels and programmatic space.

 

Tonic Worldwide launches video programming division

 

Tonic Worldwide has launched a division called 'TWIP' - Tonic Worldwide Intuitive Programming. TWIP enables brands leverage data better for creating snackable video content. TWIP is a video content practice, which will be powered by Gipsi’s (the research division) data driven dashboards and insights.