Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer
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Intimate videos anchor new US brand campaign by Pure Growth
After recently winning the Jockey account, Mudra has created a campaign for the brand. The campaign targets men and women of a wide demographic.
Page Industries, the India franchisee holders of Jockey, has awarded its media duties to MPG. The account will be handled out of Bangalore.
Euro RSCG PR & Events has won the PR account of Page Industries. The company is the India franchisee of Jockey garments. The inner wear brand recently added sports and leisure wear to its range.Ashok Genomal, MD, Page Industries, said “Euro RSCG PR demonstrated great understanding of the category; we look forward to working with them to establish Jockey as a complete lifestyle brand”.
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