Campaign India Team
Nov 16, 2012

Weekend fun: Call of Duty Black Ops II promotion

In case you haven't seen it yet, watch the trailer directed by Guy Ritchie

Weekend fun: Call of Duty Black Ops II promotion

The new 'Call of Duty' game 'Black Ops II' was released on 13 November.

Of interest for non-gamer adlanders, is the fact that the game was extensively promoted with a 60-second ad directed by Guy Ritchie, and featuring Hollywood stars Robert Downey Jr, Jack Black and Zach Galafianakis. The ad was created by US agency 72andSunny.

The other collaterals created by 72andSunny include a mobile app, outdoor and an interactive experience.

Google's Creative Sandbox also has on it a case study of the interactive trailer for the game.

 

 


Source:
Campaign India

Related Articles

Just Published

4 hours ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

10 hours ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

11 hours ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

14 hours ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.