Campaign UK Team
Mar 17, 2012

Weekend fun: Guinness' St Patrick's Day spot

Watch the spot created by Abbott Mead Vickers BBDO

Weekend fun: Guinness' St Patrick's Day spot

Abbott Mead Vickers BBDO has launched an online campaign to encourage consumers to "round up their mates" to celebrate St Patrick's Day on 17 March.

The film brings the idea to life with a sheep dog trial of a rather unusual kind.

This article first appeared on Campaign UK

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

1 day ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

1 day ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

2 days ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.