Watch the spot created by Abbott Mead Vickers BBDO
Abbott Mead Vickers BBDO has launched an online campaign to encourage consumers to "round up their mates" to celebrate St Patrick's Day on 17 March.
The film brings the idea to life with a sheep dog trial of a rather unusual kind.
This article first appeared on Campaign UK
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The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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