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Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
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In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
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If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
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It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
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