Campaign India Team
Oct 15, 2009

Week 41: Colors is the Big Boss

In what will certainly be a huge psychological win, Viacom 18's GEC Colors hit a new high in Week 41, registering 338 GRPs (TAM, CS 4+, HSM). STAR Plus was 81 GRPs behind despite an improved showing over the previous week (257, week 41, 237, week 40). Zee was steady at 247. Other notable performances include Sony with 133, NDTV Imagine with 112 and SAB TV with 72.Track GECs' performance in 2009:

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

54 minutes ago

Can Killer’s ‘I Wear India’ campaign translate ...

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.

1 hour ago

The PR partnership paradox

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.

1 hour ago

Beyond the hype: Why most AI projects fail and how ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

2 hours ago

‘You had the entire rainbow’: Pantone’s ‘Cloud ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.