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In what will certainly be a huge psychological win, Viacom 18's GEC Colors hit a new high in Week 41, registering 338 GRPs (TAM, CS 4+, HSM). STAR Plus was 81 GRPs behind despite an improved showing over the previous week (257, week 41, 237, week 40). Zee was steady at 247. Other notable performances include Sony with 133, NDTV Imagine with 112 and SAB TV with 72.Track GECs' performance in 2009:
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.