GEC Stakes: Zee, Imagine surprise
In a topsy-turvy week, Zee TV jumped into the reckoning with 301 GRPs for Week 10 while Imagine (172 GRPs) overtook Sony (...
STAR up as Colors slips
STAR Plus was at the top of the heap in the GEC stakes for week 9 with 300 GRPs (TAM, HSM, CS 4+) as Colors s...
Colors stays firmly put at no.1
Colors remains firmly put at no. 1 position, delivering 307 GRPs (Week 8, TAM, HSM, CS 4+). STAR Plus and Zee TV garnered 288...
Colors seven up
Colors makes it seven weeks in a row on top of the GEC stakes for the year, delivering 304 GRPs (week 7, TAM, HSM, CS 4+)....
Colors remains on top
Colors continued to lead the GEC stakes in Week 6 with 318 GRPs (TAM, HSM, CS 4+) even as STAR Plus and Zee TV traded rank...
i want to act
mujhe be acting karni hei
Zee....the Raho!
Zee is the earliest Channel & it has maintained to be the leader even after so many years. Good Going Zee!
Haan Zee......
Haan Zee, Colors Ka star abhi Buland he aur Star ka colour black. Indeed Color is really flying high as Star is Over confident and arrogant in its attitude. Marketing theory says a leader for long time, often tends to ignore its competitors and ultimately falls in the trap of the competitors, same thing happened to STAR. the prsesent programmes are hardly based on any survey or any flagship seriel which can carry the channel. They don't have any co-ordinated campaign also for the channel. On the other hand Zee is the dark horse which have a through followers and the channel is just converting them into concrete TRP now. Really hats Off to Rajesh Kamat by playing the coup of hiring BIG B in the BIG BOSS. So they are bound to be the BIG BOS of Indian Television Now. Sorry STAR Star Plus you are colour minus for the time being.
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