
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
VBAT’s Eugene Bay believes in the power of storytelling. It’s what makes great brands in the minds of consumers, according to him. And a compelling brand identity can be the starting point for this narrative. The Amsterdam based branding consultant should know. His agency, bought over by WPP in the beginning of 2001, won a Gold Design Lion in Cannes this year for the Amstel Pulse (lager) bottle, designed for Heineken. In August this year, they also won the prestigious Red Dot award for the Whole Earth can design.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Publicis CEO spoke to Campaign at Q2 results.
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.