brand identity
When packaging talks, who's listening?
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.
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Motilal Oswal rebrands with a fresh look to tap young investors
Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.
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Cashfree sprints with 'Move Fast' to gain a toe-hold in fintech's crowded lane
EXCLUSIVE: On the eve of its 10-year anniversary, the startup decided to embark on a brand refresh with a campaign that is headlined by actor Rajkummar Rao.
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Love them or hate them, but influencers can't ignore their PR
A smart PR strategy isn’t optional for influencers—The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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