Watch the ad film conceptualised by 180 Amsterdam here
Watch the film conceptualised by DDB&Tribal Amsterdam here
VBAT’s Eugene Bay believes in the power of storytelling. It’s what makes great brands in the minds of consumers, according to him. And a compelling brand identity can be the starting point for this narrative. The Amsterdam based branding consultant should know. His agency, bought over by WPP in the beginning of 2001, won a Gold Design Lion in Cannes this year for the Amstel Pulse (lager) bottle, designed for Heineken. In August this year, they also won the prestigious Red Dot award for the Whole Earth can design.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins