wpp
.png&h=268&w=401&q=100&v=20250320&c=1)
EssenceMediacom retains top spot in April's APAC media league
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Heineken appoints WPP for global shopper and commerce marketing
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
