2 days ago

WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%

North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%

Feb 07, 2024

Verdict on WPP’s AI pitch to investors: ‘If only the company were growing more strongly’

Campaign reports from capital markets day where WPP presented to investors

Jan 31, 2024

WPP takes $158.3 million restructure hit, doubles down on tech

The group made the announcement ahead of its Capital Markets Day on 30 January

Jan 29, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger

Mark Read details the thinking behind the move, including what role AI may have played

Jan 29, 2024

WPP merges BCW and Hill & Knowlton to create Burson

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report

Jan 02, 2024

WPP's Mark Read among industry figures receiving royal New Year's Honours

Some senior figures from the marcomms sector have been recognised in UK King Charles' New Year Honours list