wpp

Feb 22, 2021

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell

Feb 02, 2021

WPP and TikTok partner on brand safety and ad innovation

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks

Jan 21, 2021

Ogilvy hires Steve Soechtig to lead global experience practice

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

Jan 18, 2021

Does Publicis M&A chatter show holding companies are undervalued?

Private equity has been looking at agency groups

Jan 14, 2021

McCann Worldgroup’s Rob Reilly to join WPP as global CCO

WPP is recommitting to creativity with the new hire