wpp
Mark Read's WPP growth plan includes greater focus on Asia and agency integration
In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell
WPP and TikTok partner on brand safety and ad innovation
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks
Ogilvy hires Steve Soechtig to lead global experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025
Does Publicis M&A chatter show holding companies are undervalued?
Private equity has been looking at agency groups
McCann Worldgroup’s Rob Reilly to join WPP as global CCO
WPP is recommitting to creativity with the new hire
JPMorgan Chase consolidates global media account with WPP and Dentsu
The review kicked off in late September
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