wpp
Jaguar Land Rover shortens pitch list to three as global review heats up
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
WPP continues AI overhaul with $400-million Google partnership
WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.
Haleon splits global creative account with WPP and Publicis Groupe
The review consolidates the business from three holding companies into two.
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Why does everyone love to hate WPP?
The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.
WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Shares will vest over five-year period.
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