wpp

Jun 11, 2025

Burson ties reputation to ROI with AI tool

With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.

Jun 09, 2025

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

Jun 04, 2025

WPP launches data solution Open Intelligence

The network is calling the solution the advertising industry’s 'first large marketing model'.

May 22, 2025

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

May 20, 2025

Why has GroupM lost its way for so long? The buck stops with WPP

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

May 15, 2025

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.