wpp

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WPP brings in McKinsey to advise on strategic review

Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.

Oct 24, 2025

Jaguar Land Rover shortens pitch list to three as global review heats up

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Oct 24, 2025

WPP launches Open Pro for marketers to create campaigns without an agency

Holding company claims the tool does not replace agency work.

Oct 15, 2025

WPP continues AI overhaul with $400-million Google partnership

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

Oct 02, 2025

Haleon splits global creative account with WPP and Publicis Groupe

The review consolidates the business from three holding companies into two.