Luminous Power Technologies has appointed Wavemaker India as its integrated media partner for its range of inverters, batteries, solar and home electricals.
The agency's mandate includes traditional and digital media duties including media strategy and planning, media investment, media activation, and content.
Wavemaker India won the account post a multi-agency pitch. The account will be handled from its Gurugram office.
Sachin Bhalla, SVP marketing and solar business, Luminous Power Technologies, said, "In today’s scenario, consumers are moving increasingly towards all kinds of media for both discovery and decision-making. Wavemaker appealed to us with their experience and clarity of thought when understanding our business. With the new agency onboard, we would like to leverage their strategic thinking and execution for both traditional and digital media. We look forward to aggressively strengthening our presence and portfolio online and offline, and accelerating our growth.” .
Ajay Gupte, CEO - South Asia, Wavemaker, said, “Luminous is a strong and trustworthy brand with an array of products in the power backup, home electrical and residential solar space. We are thrilled to partner with them and create relevant engagement for the brand with our full-service media offering. This is a perfect opportunity for us to bring in our expertise and deploy our bespoke integrated planning approach that is supported by strong measurement capabilities. We look forward to creating value for Luminous and supporting its growth momentum.”
Mansi Datta, chief client officer and head – North and East, added, "We are delighted to be awarded the business for Luminous, a leader in the power backup, home electrical and residential solar space category. We look forward to being their growth partners with our integrative solutioning, from analog to digital, from rural to urban and across all audience types. Proud to be their partners."
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