Campaign India Team
May 30, 2024

Wavemaker India shines at Abby Awards 2024 with multiple gold wins

Record-breaking entries and standout campaigns marked a night of celebration for top advertisers, with EssenceMediacom and Wavemaker India leading the wins.

Wavemaker India wins 'Media Agency of the Year' at Abby Awards 2024
Wavemaker India wins 'Media Agency of the Year' at Abby Awards 2024

The Abby One Show Awards 2024 were held last night at the Westin, Powai in Mumbai, marking a record year with 3,506 entries from 273 companies. The event showcased a diverse range of advertising innovations, with several companies emerging as winners in various categories.

EssenceMediacom secured two gold awards in the ‘Innovative Use of Audio Visual’ category with their ‘Airtel 5G Plus ultimate fans: Look maa! I am on TV’ ad, and in the ‘Innovative Use of Paid Search’ for their Adidas D2C campaign.

Initiative Media also captured gold twice; their ‘Missing elephants: Provocative creativity shaking humanity’ for Amazon Prime Video won in the ‘Innovative Use of Print’ category, and their ‘Yippee! create magic—plastic to parks’ for Sunfeast Yippee triumphed in ‘Cause Marketing’.

Mindshare was awarded gold in the ‘Innovative Use of Activation’ category for their ‘A divine 'AR' intervention’ ad for Lifebuoy. Rapport earned accolades in both ‘Moment Marketing’ and ‘Innovative Use of Out of Home’ for their ‘Megh santoor’ campaign for Wah Taj.

Wavemaker India demonstrated their dominance across several digital categories, winning gold for  ‘Innovative Use of Branded Content—Creation’ for their ‘5Star #NothingUniversity’ campaign, ‘Innovative Use of Social Media’ for Cadbury 5Star's ‘#erasevday’, ‘Innovative Use of Digital Display’ for Cadbury Celebrations’ ‘#ThisAdIsMyStore’, and ‘Innovative Use of Mobile’ for Cadbury Celebrations’ ‘#MyBirthdaySong’.

Publicis Media clinched gold in ‘Innovative Use of Digital Search SEO’ for ‘Asian paints' beautiful homes’, and in ‘Innovative Use of Data & Analytics’ for the ‘Gatorade turf finder: Real-time urban playgrounds powered by Google Maps’.

Tribes Communication Pvt Ltd also shone in digital innovation, winning in both ‘Innovative Use of Digital Display’ and ‘Innovative Use of Emerging Technology’ for their ‘The Insta smart billboard’ for Swiggy Instamart.

In the publishing categories, The Hindu Group and ABP both won gold. The Hindu Group was recognised for ‘Best client-brand activation or display advertising innovation by a publisher’ for their ‘Cadbury iniya kondattam (sweet celebration)’, while ABP won ‘Best use of Native or Branded Content for client brand-marketing by a publisher’ for ‘Cadbury gaane mishti folk fusion’.

See the full winners list below:

MEDIA - DAY ONE
Category Sub Category Title Brand Winner Metal
A. Use Of Media 01. Innovative Use of Audio Visual Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV Airtel 5G Plus EssenceMediacom  Gold
A. Use Of Media 01. Innovative Use of Audio Visual #Unstoppable21 The Times of India Bennett Coleman & Co Ltd Silver
A. Use Of Media 01. Innovative Use of Audio Visual Bole Mere Lips I love Uncle Chipps ft Yash Raj Mukhate Uncle Chips Publicis Media Bronze
A. Use Of Media 02. Innovative Use of Print Missing Elephants: Provocative Creativity shaking Humanity Amazon Prime Video Initiative Media Gold
A. Use Of Media 02. Innovative Use of Print MAAROOO! Newspaper se nahi, Laal HIT se! HIT CIK Madison Media Silver
A. Use Of Media 02. Innovative Use of Print The Archies - Peeling Nostalgia! Netflix Wavemaker India Bronze
A. Use Of Media 02. Innovative Use of Print Expect the Expected with TATA AIG Health Insurance TATA AIG Health Insurance  Publicis Media Bronze
A. Use Of Media 03. Innovative Use of Activation A Divine 'AR' Intervention Lifebuoy Mindshare Gold
A. Use Of Media 03. Innovative Use of Activation Sound Sleep Symphony: Crafting Tranquil Sleep Experiences - Centuary Mattress Centuary Mattress Initiative Media Silver
A. Use Of Media 03. Innovative Use of Activation GREEN CORRIDOR by MANIPAL HOSPITALS Manipal Hospitals Social Panga Silver
A. Use Of Media 03. Innovative Use of Activation Škoda Single Wicket Škoda Auto Omnicom Media Group Bronze
A. Use Of Media 03. Innovative Use of Activation Har Maa Durga ITC Sunfeast Moms Magic Xperia Group Bronze
A. Use Of Media 04. Innovative Use of Out of Home Megh Santoor Wah Taj Rapport Gold
A. Use Of Media 04. Innovative Use of Out of Home Hyundai Creta 4D Billboard Activation Hyundai Creta Communique Marketing Solutions Silver
A. Use Of Media 04. Innovative Use of Out of Home How Sprite asked Cricket Fans to #ThandRakh Sprite EssenceMediacom  Silver
A. Use Of Media 04. Innovative Use of Out of Home Its all in the Boot! Tata Altroz iCNG Madison Media Bronze
A. Use Of Media 04. Innovative Use of Out of Home The Insta Smart Billboard Swiggy Instamart Tribes Communication Pvt Ltd Bronze
A. Use Of Media 06. Innovative Use of Radio Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary! SBI Card Wavemaker India Silver
A. Use Of Media 06. Innovative Use of Radio Radio Bana Azaadi ka Maidan Amazon Prime Video Initiative Media Bronze
A. Use Of Media 06. Innovative Use of Radio Celerio Mileage Challenge Maruti Suzuki Mindshare Bronze
A. Use Of Media 07. Innovative Use of Branded Content - Integration Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV Airtel 5G Plus EssenceMediacom  Grand prix
A. Use Of Media 07. Innovative Use of Branded Content - Integration Reshaping Insurance: Empowering Women with #Don'tBePlus1 Content: Future Generali Future Generali Initiative Media Silver
A. Use Of Media 07. Innovative Use of Branded Content - Integration Words of Pride Star Corporate Mindshare Silver
A. Use Of Media 07. Innovative Use of Branded Content - Integration Stay at the latest addition to MMT Homestays - Bigg Boss House Make my trip EssenceMediacom  Bronze
A. Use Of Media 08. Innovative Use of Branded Content - Creation 5Star #NothingUniversity Cadbury 5Star Wavemaker India Gold
A. Use Of Media 08. Innovative Use of Branded Content - Creation Škoda Responsible Exploration Škoda Auto Omnicom Media Group Silver
A. Use Of Media 08. Innovative Use of Branded Content - Creation When GenZs took a breaking love break! Kitkat Publicis Media Bronze
A. Use Of Media 09. Innovative Use of Digital Search SEO Asian Paints' Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement Tools Asian Paints Publicis Media Gold
A. Use Of Media 09. Innovative Use of Digital Search SEO The Race to Win SEO BMW Motorrad India Sociowash Media Pvt. Ltd. Silver
A. Use Of Media 09. Innovative Use of Digital Search SEO Driving Success: Savaari's Innovative SEO Odyssey Savaari  Hiveminds Innovative Market Solutions Pvt Ltd Bronze
A. Use Of Media 10. Innovative Use of Paid Search Adidas D2C Adidas EssenceMediacom  Gold
A. Use Of Media 10. Innovative Use of Paid Search Intra Search Campaign with 91trucks Tata Motors Havas Media Network India Silver
A. Use Of Media 10. Innovative Use of Paid Search Max Life Insurance Max life Insurance  Hiveminds Innovative Market Solutions Pvt Ltd Bronze
A. Use Of Media 11. Innovative Use of Social Media Cadbury 5Star - #erasevday Cadbury 5 Star Wavemaker India Gold
A. Use Of Media 11. Innovative Use of Social Media You Make My Break KitKat India Social Panga Silver
A. Use Of Media 11. Innovative Use of Social Media Cadbury Dairy Milk #SitTogether Cadbury Dairy Milk Wavemaker India Silver
A. Use Of Media 11. Innovative Use of Social Media Empowering India by championing health with Saffola life Saffola Life Madison Media Bronze
A. Use Of Media 11. Innovative Use of Social Media Call me Arpita and Not Arpit Tata Starbucks Wavemaker India Bronze
A. Use Of Media 12. Innovative Use of Digital Display The Insta Smart Billboard Swiggy Instamart Tribes Communication Pvt Ltd Gold
A. Use Of Media 12. Innovative Use of Digital Display #ThisAdIsMyStore Cadbury Celebrations Wavemaker India Gold
A. Use Of Media 13. Innovative Use of Mobile Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. Cadbury Celebrations Wavemaker India Gold
A. Use Of Media 13. Innovative Use of Mobile Indian Police Force and AI gets action fans into the Copverse Amazon Prime Video Initiative Media Silver
A. Use Of Media 14. Innovative Use of Commerce CIRCUIT BOLEGA TOH SUNEGA INDIA  HUL SHIKHAR Mindshare Silver
A. Use Of Media 14. Innovative Use of Commerce Cadbury Chocobakes - Are you related to Santa? Christmas Campaign Cadbury Cocobakes  Wavemaker India Silver
A. Use Of Media 14. Innovative Use of Commerce From Clicks to Bricks: LEGO's ecommerce journey through passion points The LEGO Group Initiative Media Bronze
A. Use Of Media 14. Innovative Use of Commerce Love Emergencies Swiggy Instamart  Tribes Communication Pvt Ltd Bronze
A. Use Of Media 15. Innovative Use of Gaming When Saffola Munchiez Crunched on the IPL Saffola Munchiez Madison Media Bronze
A. Use Of Media 15. Innovative Use of Gaming When Hero Challenged Gamers to the Extreme Hero Xtreme 125R Publicis Media Bronze
A. Use Of Media 16. Moment Marketing Megh Santoor Wah Taj Rapport Gold
A. Use Of Media 16. Moment Marketing Cadbury Silk - Story of Us Cadbury Silk Wavemaker India Silver
A. Use Of Media 16. Moment Marketing Oreo Bola Mat Bol - Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It!  Oreo Wavemaker India Silver
A. Use Of Media 16. Moment Marketing Cup of Care  Red Label Natural Care  Mindshare Bronze
A. Use Of Media 16. Moment Marketing Cadbury 5Star - #erasevday Cadbury 5 Star Wavemaker India Bronze
A. Use Of Media 17. Innovative Use of Integrated Media Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali Future Generali Initiative Media Silver
A. Use Of Media 17. Innovative Use of Integrated Media Bubbles of Laughter Sprite EssenceMediacom  Bronze
B. Specialist Categories 18. Cause Marketing Yippee! Create Magic - Plastic to Parks Sunfeast Yippee! Initiative Media Gold
B. Specialist Categories 18. Cause Marketing Call me Arpita and Not Arpit Tata Starbucks Wavemaker India Silver
B. Specialist Categories 18. Cause Marketing Cadbury Dairy Milk #CheerForAllSports Cadbury Dairy Milk Wavemaker India Silver
B. Specialist Categories 18. Cause Marketing A Divine 'AR' Intervention Lifebuoy Mindshare Bronze
B. Specialist Categories 18. Cause Marketing Daughters of Piplantri  Astral Foundation White Rivers Media Bronze
B. Specialist Categories 19. Innovative Use of Data & Analytics Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps Gatorade Publicis Media Gold
B. Specialist Categories 20. Innovative Use of Emerging Technology The Insta Smart Billboard Swiggy Instamart Tribes Communication Pvt Ltd Gold
B. Specialist Categories 20. Innovative Use of Emerging Technology Oreo SIWO: Helping India answer serious questions with one playful response at a time. Oreo Wavemaker India Silver
B. Specialist Categories 20. Innovative Use of Emerging Technology Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. Cadbury Celebrations Wavemaker India Silver
B. Specialist Categories 20. Innovative Use of Emerging Technology Megh Santoor Wah Taj Rapport Bronze
MEDIA - SPECIAL AWARDS - DAY ONE
Specialist  Organization Grand Prix Gold Silver Bronze Total Metals Total Points
Media Agency Specialist of the Year Wavemaker India                -                 4                9                   3                 16                 98
- Initiative Media                -                 2                4                   2                   8                 48
- Essence Mediacom                  1               2                1                   2                   6                 42
- Mindshare                -                 1                2                   3                   6                 32
- Publicis Media                -                 2               -                     4                   6                 32
- Tribes Communication Pvt Ltd                -                 2               -                     2                   4                 24
- Rapport                -                 2               -                     1                   3                 20
- Madison Media                -                -                  1                   3                   4                 18
- Social Panga                -                -                  2                  -                     2                 12
- Omnicom Media Group                -                -                  1                   1                   2                 10
- Hiveminds Innovative Market Solutions Pvt Ltd                -                -                 -                     2                   2                   8
- Bennett Coleman & Co Ltd                -                -                  1                  -                     1                   6
- Communique Marketing Solutions                -                -                  1                  -                     1                   6
- Havas Media Network India                -                -                  1                  -                     1                   6
- Sociowash Media Pvt. Ltd.                -                -                  1                  -                     1                   6
- White Rivers Media                -                -                 -                     1                   1                   4
- Xperia Group                -                -                 -                     1                   1                   4
- Grand total                 1             15              24                 25                 65               376
CREATIVE - DAY ONE
Category Sub Category Title Brand Winner Metal
PUBLISHER 23a: PUBLISHER ABBY - Best marketing of a printed newspaper / edition The Festival Experience Dainik Jagran Jagran Prakashan Ltd Bronze
PUBLISHER 23a: PUBLISHER ABBY - Best marketing of a printed newspaper / edition The Hindu- Made of Chennai Campaign The Hindu-Chennai The Hindu Group  Merit
PUBLISHER 23a: PUBLISHER ABBY - Best marketing of a printed newspaper / edition The Nudge Dainik Jagran Jagran Prakashan Ltd Merit
PUBLISHER 23b: PUBLISHER ABBY - Best marketing of a printed magazine Frontline Relaunch Frontline - The Hindu The Hindu Group  Merit
PUBLISHER 23b: PUBLISHER ABBY - Best marketing of a printed magazine Sportstar Relaunch Sportstar - The Hindu The Hindu Group  Merit
PUBLISHER 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space #DontLetWordsKill The Telegraph ABP Pvt. Ltd. Silver
PUBLISHER 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space Unplastic India The Times of India Bennett Coleman & Co Ltd Silver
PUBLISHER 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space #MakeTheChangeHappen The Telegraph ABP Pvt. Ltd. Bronze
PUBLISHER 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space Broken Wing FREE PRESS JOURNAL Rediffusion Brand Solutions Pvt Ltd Bronze
PUBLISHER 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space Code Red Dainik Jagran Jagran Prakashan Ltd Bronze
PUBLISHER 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space The Bird Song Dainik Jagran Jagran Prakashan Ltd Merit
PUBLISHER 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space TAP GUN FREE PRESS JOURNAL Rediffusion Brand Solutions Pvt Ltd Merit
PUBLISHER 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher Cadbury Gaane Mishti Cadbury Dairy Milk ABP Pvt. Ltd. Silver
PUBLISHER 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher Cadbury Iniya Kondattam (Sweet Celebration) The Hindu The Hindu Group  Gold
PUBLISHER 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher The Hindu Our State Our Taste The Hindu Group The Hindu Group  Silver
PUBLISHER 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher Masthead Jacket with Common Man Integration The Times of India Bennett Coleman & Co Ltd Silver
PUBLISHER 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher Coca-Cola Kolkata is Cooking Coca-Cola ABP Pvt. Ltd. Bronze
PUBLISHER 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher Advertorial jacket with Text Redaction The Times of India Bennett Coleman & Co Ltd Silver
PUBLISHER 23e: PUBLISHER ABBY - Best use of Native or Branded Content for client brand-marketing by a publisher Cadbury Gaane Mishti Folk Fusion Cadbury Dairy Milk ABP Pvt. Ltd. Gold
PUBLISHER 23f: PUBLISHER ABBY - Best Digital Publication Advertising & marketing by a publisher via Web/App/Social Transacting Audience Data Cohorts with HT Transact HT One Transact HT Media Limited Bronze
PUBLISHER - DAY ONE
Specialist  Organization Grand Prix Gold Silver Bronze Merit Total Metals Total Points
Publisher of The Year ABP Pvt. Ltd.                -        1        2           2      -                     5                 28
- The Hindu Group                 -        1        1          -         3                   5                 17
- Jagran Prakashan Ltd                -       -         -             2       2                   4                 10
- Bennett Coleman & Co Ltd                -       -   3          -        -                     3                 18
- HT Media Limited                -       -         -             1      -                     1                   4
- Rediffusion Brand Solutions Pvt Ltd                -       -         -             1       1                   2                   5
- Grand Total                -        2        6           6       6                 20                 82

Read all the highlights from Goafest from Campaign here.

Source:
Campaign India

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