Campaign India Team
Jan 19, 2017

WATConsult wins digital and social media mandate of Madame Tussauds, India

The museum will soon be launched in New Delhi

WATConsult wins digital and social media mandate of Madame Tussauds, India

WATConsult, the digital and social media agency of the Dentsu Aegis Network has won the digital and social media mandate of the renowned wax museum, Madame Tussauds. The museum will soon be launched in New Delhi.

Sabia Gulati, head, marketing and sales, Madame Tussauds India, added, “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint.”

Rajiv Dingra, founder and CEO, WATConsult, said, “As a fan of Madame Tussauds and having visited their museums across the world, I am excited that they are launching in India. We look forward to creating some truly innovative campaigns using technology.”

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Team Airtel moves to Essence
Premium
1 hour ago

Team Airtel moves to Essence

Team Airtel was a special unit created by GroupM when it bagged the Airtel business

Premium
Rajiv Bakshi joins Big Synergy as CEO
Premium
2 hours ago

Rajiv Bakshi joins Big Synergy as CEO

Moves from Intex Technologies where he was CMO

Premium
Gaana portrays downloading as passé, pushes streaming
Premium
3 hours ago

Gaana portrays downloading as passé, pushes streaming

Watch the film conceptualised by River Advertising here

Premium
Mindshare Asia-Pacific announces new roles for Prashant Modi and Rohan Lightfoot
Premium
3 hours ago

Mindshare Asia-Pacific announces new roles for ...

The duo get the COO and CGO titles respectively