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For one night, America forgot about the recession and the gloom and celebrated with (their version of) football.Superbowl. The event that showcases the very best of creativity on television. It's no different this year, with some truly spectacular TVCs.Take some time off and watch 30 of them now, the remaining 32 tomorrow morning. Our favourites? There are many, but Coke's Avatar and Pepsi's generations stand out.For the media planners and buyers amongst our readers, here are some interesting stats on Superbowl 09:
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It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.