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For one night, America forgot about the recession and the gloom and celebrated with (their version of) football.Superbowl. The event that showcases the very best of creativity on television. It's no different this year, with some truly spectacular TVCs.Take some time off and watch 30 of them now, the remaining 32 tomorrow morning. Our favourites? There are many, but Coke's Avatar and Pepsi's generations stand out.For the media planners and buyers amongst our readers, here are some interesting stats on Superbowl 09:
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.