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For one night, America forgot about the recession and the gloom and celebrated with (their version of) football.Superbowl. The event that showcases the very best of creativity on television. It's no different this year, with some truly spectacular TVCs.Take some time off and watch 30 of them now, the remaining 32 tomorrow morning. Our favourites? There are many, but Coke's Avatar and Pepsi's generations stand out.For the media planners and buyers amongst our readers, here are some interesting stats on Superbowl 09:
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Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.