WARC has released the results of Asia's 'Best of the Best', a report showcasing the region's top campaigns and best all-round performing Asian agencies.
On top of the the creativity list is FCB Ulka's 'No Conditions Apply - Sindoor Khela' for The Times of India. TBWA's 'Blink to speak' for Asha Ek Hope Foundation is second on the list.
The Womb's 'Let's make viral products instead' campaign ranks first among the effective campaigns. Ogilvy is second on the list for 'healthy hands chalk sticks' for Savlon. McCann Health is third for Harpic's 'India's newest status symbol'. Medulla Communications' 'Last Laugh' for IAPC is fifth.
Mindshare's 'Nayi soch - new thinking' for Star Plus is third on media campaigns list. Red Fuse Communications is fifth on the list for Star Plus' 'Nayi-soch'.
Ogilvy Mumbai is ranked second on the top three agency list for Asia. FCB Ulka Mumbai follows in third place. Mindshare Shanghai tops the list.
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Rao is currently CEO of dentsuMB Group India