The shortlists for the Warc Prize for Asian Strategy 2020 have been announced.
Among the 22 campaigns shortlisted in the region, eight come from India.
McCann Worldgroup India has three of them. The agency's shortlists come for 'Coke2home' (The Coca-Cola Company), 'Overcoming India's Toilet Divide' (Harpic), 'How Zomato won the game before the game' (Zomato).
Leo Burnett has two shortlists, one each for 'Honor the donor' for Fortis Hospital and '#WeddingsFromHome' for Shaadi.com. For the Shaadi.com entry, Genesis BCW is listed as a 'contributing agency'.
Cheil India (Good Vibes - Samsung), FCB India (Out and Proud - The Times of India), Ogilvy (Fix it or forfeit it - Fevikwik) have also been shortlisted.
The shortlists are being judged currently. Winners of the top award-winning papers will share a US$10,000 prize fund.
The winners will be announced on 21 October.
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