Warc Prize for Asian Strategy 2016: BBDO's 'Share The Load' bags Grand Prix

BBDO India took top honours at the Warc Asian Prize for Asian Strategy 2016, by bagging the Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load' for Ariel Matic.

 

Winners were announced on 3 November. Of the 17 winners, 11 were from India. 

 

On the winning work, Sanjeeb Chaudhuri, global head of brand and CMO, Standard Chartered Bank, who was jury chair, said, "Gender empowerment is a very critical initiative that great brands should support. Ariel's 'Share The Load' campaign brings this sensitive subject to life in a very heart-warming way. It stood out among the many brands in Asia which are getting increasingly involved in being associated with social good. This campaign also helped Ariel double value and volume sales, making the campaign a very deserving winner of this year's Grand Prix." 

 

Ogilvy & Mather's #EndAcidSale for Make Love Not Scars won a Gold and Innovative Channel Thinking Award. The agency also won Silvers for Visit Diu Daman and Vodafone M-Pesa along with a Bronze for Akanksha Foundation.

 

MullenLowe Singapore's entry for Lifebuoy titled 'India Future Child'  bagged a Gold too. The agency's India office bagged a Silver for Fair & Lovely. 

 

Orchard Advertising (The Leo Group) bagged a Silver for work on Amazon.in. Leo Burnett, Mumbai bagged a Bronze for its Bajaj Motorcycles campaign.

 

Digital Arts Network bagged a Bronze for Mastercard India.

 

McCann Worldgroup also won a Bronze for work on Maggi. 

 

Also read: WARC Prize for Asian Strategy 2016: Eighteen of 34 shortlists from India