Campaign India Team
Nov 04, 2016

Warc Prize for Asian Strategy 2016: BBDO's 'Share The Load' bags Grand Prix

Ogilvy, MullenLowe strike Gold; 11 of 17 winners from India

Warc Prize for Asian Strategy 2016: BBDO's 'Share The Load' bags Grand Prix
BBDO India took top honours at the Warc Asian Prize for Asian Strategy 2016, by bagging the Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load' for Ariel Matic.
 
Winners were announced on 3 November. Of the 17 winners, 11 were from India. 
 
On the winning work, Sanjeeb Chaudhuri, global head of brand and CMO, Standard Chartered Bank, who was jury chair, said, "Gender empowerment is a very critical initiative that great brands should support. Ariel's 'Share The Load' campaign brings this sensitive subject to life in a very heart-warming way. It stood out among the many brands in Asia which are getting increasingly involved in being associated with social good. This campaign also helped Ariel double value and volume sales, making the campaign a very deserving winner of this year's Grand Prix." 
 
Ogilvy & Mather's #EndAcidSale for Make Love Not Scars won a Gold and Innovative Channel Thinking Award. The agency also won Silvers for Visit Diu Daman and Vodafone M-Pesa along with a Bronze for Akanksha Foundation.
 
MullenLowe Singapore's entry for Lifebuoy titled 'India Future Child'  bagged a Gold too. The agency's India office bagged a Silver for Fair & Lovely. 
 
Orchard Advertising (The Leo Group) bagged a Silver for work on Amazon.in. Leo Burnett, Mumbai bagged a Bronze for its Bajaj Motorcycles campaign.
 
Digital Arts Network bagged a Bronze for Mastercard India.
 
McCann Worldgroup also won a Bronze for work on Maggi. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: 'Utopeia's public statement validates my resignation': Mitali Srivastava Hough
Premium
17 hours ago

#MeToo: 'Utopeia's public statement validates my ...

The former managing partner at the agency presents her side of the story in response to Utopeia's statement

Premium
Agency of the Year 2018: Shortlists announced
Premium
21 hours ago

Agency of the Year 2018: Shortlists announced

Winners to be announced on 4 December in Mumbai

Premium
#MeToo: Utopeia issues public statement with 'its side of the story'
Premium
23 hours ago

#MeToo: Utopeia issues public statement with 'its ...

A detailed media statement signed by the remaining managing partners has been released

Premium
Weekend Wrap: 16 November
Premium
23 hours ago

Weekend Wrap: 16 November

In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R