WARC has announced campaigns shortlisted for its Prize for Asian Strategy 2016.
Thirty four entries have been shortlisted, of which 18 are from the Indian market:
The Akanksha Foundation
A for Anthem
Agency: Ogilvy & Mather, Mumbai
Advertiser: The Akanksha Foundation
Amazon.in
Show Me More
Agency: Orchard Advertising (The Leo Group)
Advertiser: Amazon
Ariel Matic
Share The Load
Agency: BBDO India
Advertiser: P&G India
Bajaj V
The Nation's Bike
Agency: Leo Burnett, Mumbai
Advertiser: Bajaj Motorcycles
Citibank India
#WhatsOnYourPlate – A crowd-sourced food journey
Agency: Mediaedge (MEC), Publicis
Advertiser: Citibank India
Dabur Vatika
Brave and Beautiful
Agency: MullenLowe Lintas Group
Advertiser: Dabur
Diu Tourism
Keep Calm and Visit Diu
Agency: Ogilvy and Mather, India
Advertiser: Daman and Diu Toursim Department
Fair & Lovely
Delay Marriage
Agency: MullenLowe Lintas Group
Advertiser: Hindustan Unilever
Lifebuoy
FutureChild
Agency: MullenLowe Singapore, MullenLowe Lintas Group, India
Advertiser: Unilever
Maggi
#WELCOMEBACKMAGGI
Agency: McCann Worldgroup
Advertiser: Nestlé India
Make Love Not Scars
#EndAcidSale
Agency: Ogilvy & Mather, Mumbai
Advertiser: Make Love Not Scars
MasterCard
Using social data to win hearts and wallets
Agency: Digital Arts Network
Advertiser: MasterCard
Nutralite
How Ganesha came to life to spread the message of healthy habits
Agency: DDB Mudra
Advertiser: Zydus Wellness
Paytm
Paytm Karo
Agency: McCann Worldgroup
Advertiser: One97 Communications
Philips Air Purifiers
Bringing air pollution closer to people's lives
Agency: BBH Communications India
Advertiser: Philips
Vodafone m-pesa
Democratising money transfer
Agency: Ogilvy & Mather India
Advertiser: Vodafone m-pesa India
Wildstone
Redefining the laws of 'attraction'
Agency: Ogilvy & Mather India
Advertiser: McNroe Consumer Products
Zing Digital
Diversity in Unity
Agency: McCann World Group
Advertiser: Essel Group
The judging panel was chaired by Sanjeeb Chaudhuri, global head of brand and CMO, Standard Chartered Bank.
Last year, 21 of 39 shortlists were from India, accounting for five of the 17 awarded campaigns. MullenLowe Lintas Group won the lone Grand Prix for 'No Ullu Banaoing' for Idea Cellular.
Winners of this year's competition will be announced on 3 November, informed a WARC statement.
View all shortlists here.
Also read:
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