Warc has announced its 2015 Prize for Asian Strategy, a cash prize for the smartest marketing strategy.
The prize in its fifth year will award Gold, Silver and Bronze for four regions: East Asia, South Asia, Southeast Asia and Multi-Market (campaigns running in three or more markets).
The best overall paper will win a $5,000 Grand Prix. In addition, Warc will award five $1,000 Special Awards for excellence in specific areas.
The awards are free to enter and will be judged by a group of 'senior client-side marketers and agency-side strategy experts'. The judging panel is yet to be announced.
The deadline for sending entries is 16 July 2015, and winners will be announced in November. All cases that win an award will be showcased in an Asia Strategy Report, a study of smart strategic thinking in the region published post the competition.
The 2014 Warc Prize for Asian Strategy Grand Prix was awarded to a ‘Kan Khajura Tesan’, developed by Lowe Lintas in Mumbai and PHD India for Unilever. The campaign went on to be named the world’s best marketing campaign in the annual Warc 100 rankings.
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