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A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.
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Channel Factory’s new media intelligence suite aims to boost ROAS and contextual targeting for advertisers.
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
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