The winners in the 'Effective Use of Brand Purpose' category of the Warc Awards 2020 have been announced.
FCB Ulka bagged a Gold and a special 'Evaluation Award' for The Times of India's 'Out and Proud - India comes out of the closet' entry.
The Evaluation Award is given for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact.
McCann Worldgroup India won Bronze for Harpic's 'overcoming India's toilet divide'.
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Had joined the company for his second stint in July 2021
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