Warc Effective Use of Brand Purpose Awards 2020: FCB India wins Gold, Evaluation Award

McCann Worldgroup India also among the winners

Jun 03, 2020 06:52:00 AM | Article | Campaign India Team Share - Share to Facebook

The Times of India's Out and Proud campaign

The winners in the 'Effective Use of Brand Purpose' category of the Warc Awards 2020 have been announced.
 
FCB Ulka bagged a Gold and a special 'Evaluation Award' for The Times of India's 'Out and Proud - India comes out of the closet' entry.     
 
The Evaluation Award is given for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact.
 
McCann Worldgroup India won Bronze for Harpic's 'overcoming India's toilet divide'. 
 

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