Warc Effective Use of Brand Purpose Awards 2020: FCB India wins Gold, Evaluation Award
McCann Worldgroup India also among the winners
Jun 03, 2020 06:52:00 AM | Article | Campaign India Team Share -
The Times of India's Out and Proud campaign
The winners in the 'Effective Use of Brand Purpose' category of the Warc Awards 2020 have been announced.
FCB Ulka bagged a Gold and a special 'Evaluation Award' for The Times of India's 'Out and Proud - India comes out of the closet' entry.
The Evaluation Award is given for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact.
McCann Worldgroup India won Bronze for Harpic's 'overcoming India's toilet divide'.