Mahindra Group has appointed Purnima Lamba as chief brand officer, effective September 1, 2026. The appointment reflects the Group’s focus on strengthening a purpose-driven and future-ready corporate brand as it expands across business verticals and consumer segments.
In her new role, Lamba will lead the Mahindra Group’s corporate brand and communications strategy, with responsibility for shaping a unified brand narrative aligned with the company’s values, vision and business objectives. She will also oversee brand consistency across Mahindra’s diverse portfolio, while driving initiatives aimed at strengthening visibility and relevance across traditional and digital ecosystems.
The appointment comes as large diversified businesses increasingly place greater emphasis on integrated brand leadership, digital storytelling and corporate reputation management. Mahindra Group indicated that Lamba’s mandate will include enhancing brand salience while ensuring alignment with the company’s purpose-led positioning across markets and platforms.
Lamba joins Mahindra Group after nearly 25 years at Unilever, where she held senior leadership roles across India, the UK and the Netherlands. During her tenure, she worked across global and regional brand functions, contributing to business growth through strategic communications, consumer insights and marketing innovation.
Her experience includes developing tech-enabled beauty experiences and digital media models designed to strengthen brand visibility and audience engagement across international markets. The company noted that her expertise in combining creativity, strategic thinking and consumer understanding aligns with Mahindra’s evolving brand ambitions.
As chief brand officer, Lamba is expected to focus on building a cohesive corporate narrative that connects Mahindra’s businesses through a common identity while adapting communications to increasingly digital and consumer-led media environments. Her appointment also signals the Group’s intent to continue investing in long-term brand building and integrated communications strategy.
Anish Shah, group ceo and md, Mahindra Group, said, “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”
Lamba holds a BSc and MSc in Management from the London School of Economics and Political Science. Her career has spanned leadership roles across global consumer brands, with a focus on brand transformation, innovation and cultural relevance in marketing communications.
The appointment adds to a series of leadership changes across the industry where companies are consolidating brand, communication and digital strategy functions to create stronger and more consistent corporate positioning.
