WARC Effective Content Strategy 2020: Two shortlists from India

The organisers of the WARC Awards 2020 have released the shortlists for the effective content strategy category. 

 

Two of the 21 campaigns shortlisted in this category come from India.

 

McCann Worldgroup India has one for 'cash is no more king in India' for MasterCard. 

Bennett Coleman & Co. has one for The Times of India's 'Lost Votes' campaign.

 

Ash Tailor, global brand and marketing director, LEGOLAND, who was chair of the jury, said, "This year's shortlist shows that brands are interpreting content in its broadest sense. Featuring smart media partnerships, movies and podcasts, it's a rich collection of case studies from all over the world that will educate and inspire practitioners."

 

The final shortlist for the Effective Social Strategy category will be announced next week.